An Examination Of The Techniques When Looking At Asheville Brewery

The mission of UpCountry Brewing is to help produce amazing experiences and share our passion in crafting beer, local music and more. We do this by focusing on the Carolina mountain region where we are currently residing.

Known as a community focused brewery, West Asheville taproom is the best place to plan your next adventure while catching up with your family and friends. With a large backyard, intimate setting indoors and also a big space for live local music, UpCountry Brewing can offer a wide range of beer styles while supplying a brewpub food menu for the locals and visitors.

UpCountry Brewing was set up in 2016 by John Cochran, known as a craft beer industry veteran since the 1990's. John has worked many beer-related jobs in his 20+ years in brewing (including co-founding Terrapin Beer Company), and he is excited to get back to his roots by offering a small, local brewery with a spotlight on fun times, good friends, and terrific beers.

UpCountry Brewing is a taproom, brewery and a music venue that you can find at 1042 Haywood Road in West Asheville. We like to state that we brew our beer in "West, West Asheville," as it's the brewery located furthest west prior to leaving Beer City itself.

Asheville Beer

Beer

UpCountry Brewing can offer lots of beer styles, that could include saisons, IPAs, sours, porters, stouts and more. With twenty of its own beers on tap, the brew house is continually thinking up and creating new beers for Asheville to enjoy. UpCountry provides flights, goblets, pints, and even a twenty-two ounce pour in the taproom. Also, the brewery has beer to go ready for buy. Beer to go will include a growler with your choice of beer or cans of the Mangose, UpCo Lager, Hop Dread Red IPA, or Bogey Free Session IPA. Along with the taproom, the beer of UpCountry might be found in various towns and supermarkets, bottle shops and bars located in Asheville, along with the towns like Woodfin, Waynesville, Canton, Candler, Black Mountain, Arden, Hendersonville, Weaverville, and neighboring areas.

We have our extensive beer list that's perfect for beer nerds everywhere. We value creativeness above all else as well as daring recipes that everybody will surely enjoy. We've lately been infusing some of our brews with various syrups and flavors for an additional creative kick. The brewery also includes a Randall for infusions and also a pilot brew system to take the brewing a step further. We always focus on experimentation and seeing the deliciousness that we will make with the usage of the knowledge from the brewers.

In addition to offering delicious beer, UpCountry has red and white wines as well as a full liquor bar of whiskey, vodka, gin, tequila, and other spirits for everybody to enjoy. We have choices for everybody so you don't need to be a full on beer geek to be able to enjoy our alcohol. In addition to liquor, UpCountry provides craft signature cocktails that rotate through the year according to the season.

Food

Apart from selling and brewing beer, UpCountry might also give you a full food menu that could include appetizers, pizzas, salads, soups, hotdogs, burgers and also meals for dogs. We even have dessert choices for the people who love sweets. Our wide menu variety provides something for everybody! We are also vegan and gluten-free friendly. Even if you are actually on a diet, we're going to do everything to accommodate you. We have plenty of choices for the entire family, as well as kid-friendly and dog friendly menu for family and friends to enjoy.

When you have worked up an appetite by hiking at the Blue Ridge Parkway or floating down the French Broad River, UpCountry is the best place to talk with your friends and satisfy your hunger. After consuming your lunch, dinner, or snack, enjoy corn hole or one of the many activities we've got scheduled at the brewery. In addition to live music, we host a yoga class on Sunday mornings, music bingo on Wednesdays, and local pint nights on Thursdays.

Community

Each month, UpCountry can choose a local nonprofit to represent their "Miracle Pint Night" every Thursday. UpCountry undoubtedly worked with different organizations before like Smokies, Habitat for Humanity, LEAF, Asheville Humane Society, and The Rainbow School. On Thursdays, UpCountry hosts the pint night with a unique glass that varies week by week. Buyers will surely purchase a featured beer and they could keep the glass. The 10 percent of the sales will be going to the nonprofit orgs. At UpCountry, community is essential, and these pint nights are only one method for the brewery to provide back.

Local Art And Music

UpCountry Brewing is really supporting local art and music in Asheville and all the neighboring areas such as Black Mountain, Woodfin, East Asheville, and the River Arts District.

In house, UpCountry hosts a local artist of the month with Bad Craft, an artist shop in Black Mountain, NC. The brewery will showcase one artist every month to show their artwork at the taproom of UpCountry for display and buy. Aside from a month long campaign, every artist will get a delegated Pint Night at the brewery and Bad Craft. The artist of the month is present and able to discuss their work, and a pint glass featuring the artist's work is available for buy. UpCountry values the support of local art, music, and beer, and will continue to indicate their support for all of these avenues of Asheville. Community and business relationships are incredibly essential to UpCountry's owner, John Cochran, as well as the UpCountry staff, so the brewery anticipates continue Pint Nights like these to support!

Music

UpCountry brewing is proud to offer live, local music every night. Once you've taken the family and friends to the tourist spots like Biscuit Head, Nine Mile, and Rocky's Hot Chicken Shack, bring them down to UpCountry for an intimate night of Bluegrass, Open Mic, Music Bingo, or live local music on Thursday, Friday, and Saturday nights. We are always proud to host solo musicians such as Dave Desmelik, Anya Hinkle, Old Sap, Stephen Horvath, Robin Lewis, Nikki Forbes, Scott Stetson, and more. We also love hosting those Jerry Garcia and Grateful Dead Tributes! It'll include different bands such as The Dirty Dead, The Paper Crowns and Phuncle Sam. We are also hosting other bands like Mama Danger, Cat and Crow, Astral Plainsmen, Sirius B., The Dirty Badgers, The Junk Drawer, The Free Wheelin' Mamas, Kaizen with Jeff Sipe, Cyndi Lou and The Wish to, Moonlight Street Folk and more.

Apart from hosting live music, it's already known that UpCountry Brewing is a bunch of hardcore Phish fans. The brewery is known for live streaming music, but it's extra focus on when Phish plays. They usually pull down the big projection screen to stream each show and clear out the chairs and tables in the music room so that Asheville can dance it out! Other live streams the brewery is really recognized for could include Widespread Panic, Dead and Co., and Umphrey's McGee. UpCountry encourages Asheville to bring some friends, enjoy some brews, and boogie!

Check our website or social network pages for what we've got going on. We are sure to have something that appeals to everybody. Our social handle is @upcountrybrew and you will be able to discover us at Facebook, Instagram and Twitter.

We provide all of our music with NO cover charge. UpCountry doesn't wish to limit the live music to have a cover charge, which is the reason why our events are free to public.

Family Friendly/Outdoor Focused

UpCountry Brewing is well recognized for being family and kid friendly. We have a big outdoor patio space with games intended for children and a cornhole set for family and friends to enjoy. Our patio as well as courtyard are also dog friendly.

At UpCountry Brewing, we think that beer and the outdoors go together. UpCountry values the outdoor activities that Asheville has to provide, everything from floating down the river to tackling a strenuous mountain trail. Our outdoor area is a favorite hangout spot for Asheville residents and visitors alike.

LOCALS AND VISITORS

UpCountry Brewing is undoubtedly a brewery that you can stay at in West Asheville and it's a great place to visit. Found on Haywood Road in West Asheville, we're encompassed by thousands of neighbors and are proud to be their 'neighborhood bar' for parties, large gatherings, or simply having a beer with friends.

You must think of UpCountry when you have exited Highway 26 and you coming up to Patton, but you must think of UpCountry when you are trying to find the best beer. We are right across from our good friends at The Odditorium, a West Asheville staple that you have to totally take a look at before or after you're at our place.

For the people who are only passing through, UpCountry can offer a welcoming and personable experience. Our staff is friendly and Cicerone certified, meaning we're knowledgeable in all things beer! Our beer-tenders are able to provide suggestions depending on the kinds of beer you and your friends enjoy. It's known as the Beer City Capital of the United States.

Tours

UpCountry Brewing can offer beer tours by special request and you can check our website for this. In addition to beer tastings and a tour of the new taproom, you will receive a guided tour of the brew house and as well as a 'Beer 101' crash course in the way to make and produce beer. In addition to the beer making procedure, you will learn what UpCountry's equipment does, and how each beer is brewed, from the recipe invention to kegging out the finished product in either cans or kegs.

Do you wish to come to Asheville for a visit? You can always connect to Asheville Brewery Tours or LEAP Frog tours for a guided tour of UpCountry Brewing along with 2 other breweries. Utilizing these tours is a great method to tour multiple breweries in the area while learning how each brew house is different from the last in terms of size, production, beer styles, and more.

Merchandise

While you are here, you can pick up some merchandise because UpCountry provides hats, t-shirts, patches, pint glasses, caribeaner mugs, growlers and more. Don't forget our beer to go. We provide growlers and cans for your adventures, whether it be at your house, on the river, or at a campsite.

Good Beer Hunting

UpCountry's latest logo re-design has been top notch thanks to friends at Good Beer Hunting in Chicago, IL. Designers Michael Kiser, Cooper Foszcz, and Mike Duesenberg have done an outstanding job with designing the labeling artwork for UpCountry's Hop Dread, Mangose, Isoprene Hazy IPA, and UpCo Mountain Lager. There are tons of canning designs on the way so you have to stay tuned.

Georgia Bulldogs

If you don't know yet, the owner of UpCountry Brewing is a DAWG Alum. UpCountry has become a go-to spot in Asheville for watching the Georgia Bulldogs games. Cochran will surely wear his jersey so you must keep an eye out.

Private Parties

UpCountry has hosted wedding rehearsals, private events, catering events, and birthday celebrations in the past. Plan yours here! UpCountry's floor layout is unique because we've got two separate spaces for you to enjoy your special event. Whether it's a graduation celebration, an out of town get together, or an office party, we've got you covered.

Outside Festivals And Fun

Asheville has so many cool places to confirm out, particularly in the beer-related scene. Asheville is the your house for various festivals too. UpCountry made an appearance at different festivals such as Burning Can, Asheville Beer Festival, Oktoberfest, Beer City Festival, Battle of the Burger, Brewgrass, Asheville Beer Expo, and more. UpCountry always participates in anything that could permit the people to try our delicious beer.

In Summary

UpCountry Brewing focuses on local support through art, music and nonprofit. The bottom line is that the passion of UpCountry Brewing for crafting beer along with a memorable experience for family, friends and others will make it an excellent place to drink beer.

Whether you will take this beer to the mountains or it takes you, we're going to see you there.



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