Asheville Brewery: Methods For Newcomers

UpCountry Brewing's mission is to create wonderful experiences while sharing our adoration for craft beer, local music, and for getting outside. We accomplish this by focusing on the Carolina mountain region where we live and play.

As a community oriented brewery, our West Asheville taproom is the best spot to plan your next adventure while catching up with family and friends. With a large backyard, intimate indoor seating, and a generous space for live local music, UpCountry Brewing serves a number of craft beer styles while giving a full brewpub food menu for locals and visitors alike.

UpCountry Brewing began in 2016 by John Cochran, a craft beer industry veteran since the mid-1990's. John has worked a lot of beer-related jobs in his 20+ years in brewing (including co-founding Terrapin Beer Company), and he is excited to acquire back to his roots by offering a small, local brewery with a spotlight on fun times, good friends, and terrific beers.

UpCountry Brewing is a brewery, taproom, and music venue located at 1042 Haywood Road in West Asheville. We like to say that we brew our beer in "West, West Asheville," as it is the brewery located furthest west before leaving Beer City itself.

John Cochran

Beer

UpCountry Brewing can offer a range of beer styles, which will include saisons, IPAs, sours, porters, stouts and many more. We have got over 20 kinds of beers on tap and we're still seeking to create new beers that everybody will surely enjoy. UpCountry Brewing will offer goblets, pints, flights and a 22-ounce pour in the taproom. Additionally, the brewery has beer to go for buy! Beer to go features a growler with your choice of beer, or cans of the Mangose, UpCo Lager, Hop Dread Red IPA, or Bogey Free Session IPA. Along with the taproom, the beer of UpCountry can be found in several towns and supermarkets, bottle shops and bars located in Asheville, together with the towns like Woodfin, Waynesville, Canton, Candler, Black Mountain, Arden, Hendersonville, Weaverville, and neighboring areas.

We have got our extensive beer list that is suitable for beer nerds everywhere. We value creativeness above all else as well as daring recipes that everybody will surely enjoy. We've recently been infusing some of our brews with several syrups and flavors for an extra creative kick. The brewery also has a Randall for infusions, as well as a pilot brew system to take brewing an extra step further. We always concentrate on experimentation and seeing the deliciousness that we might make with the use of the knowledge from the brewers.

In addition to offering delicious beer, UpCountry has red and white wines as well as a full liquor bar of whiskey, vodka, gin, tequila, and other spirits for everybody to enjoy. We have got alternatives for everybody so you don't have to be a full on beer expert to be able to enjoy our alcohol. Apart from liquor, UpCountry could also provide signature cocktails that might rotate through the year depending on the season.

Food

In addition to brewing and selling delicious beer, UpCountry provides a full food menu featuring appetizers, pizzas, burgers, salads, hot dogs, soups, and even meals for dogs. We also have dessert alternatives for the sweet tooths out there, too! Our wide menu variety provides something for everybody! We are also vegan and gluten-free friendly. Even when you're actually on a diet, we are going to try everything to accommodate you. We have got plenty of alternatives for the whole family, as well as kid-friendly and dog friendly menu for family and friends to enjoy.

When you've worked up an appetite hiking the Blue Ridge Parkway or floating down the French Broad River, UpCountry is the ideal place to meet up with friends or family and satisfy your hunger. After devouring your lunch, dinner, or snack, enjoy corn hole or one of the a lot of activities we have scheduled at the brewery. In addition to live music, we host a yoga class on Sunday mornings, music bingo on Wednesdays, and local pint nights on Thursdays.

Community

Each month, UpCountry selects a different local nonprofit to represent their 'Miracle Pint Night' each Thursday. UpCountry already worked several organizations for example Smokies, Habitat for Humanity, LEAF, Asheville Humane Society, and The Rainbow School. On Thursdays, UpCountry will host the pint night with a unique glass that could be changed every week. Buyers can purchase a featured beer and they could also keep the glass, with 10 percent profit going to the featured nonprofit. At UpCountry, community is essential, and these pint nights are only one way for the brewery to provide back.

Local Art And Music

UpCountry Brewing is always supporting local art and music in Asheville and the neighboring areas like Black Mountain, Woodfin, East Asheville, and the River Arts District.

UpCountry always hosts a local artist monthly together with Bad Craft, an artist shop in Black Mountain, NC. The brewery will display one artist each month to show their artwork at the taproom of UpCountry for display and buy. Aside from the month long campaign, the artist will also get a delegated Pint Night at the brewery and Bad Craft. The artist of the month is there and able to discuss their work, and a pint glass featuring the artist's work is available for buy. UpCountry will always value the support of local music, art and beer and they will continue to support all of these. Community and business relationships are essential for John Cochran, the owner of UpCountry, together with the support of the staff so the brewery will always look forward to continue the Pint Nights.

Music

UpCountry brewing is always proud to provide live, local music on a nightly basis. If you will take your family and friends members to tourist spots for example Biscuit Head, Nine Mile, and Rocky's Hot Chicken Shack, you may always bring them to UpCountry for a night of Bluegrass, Music bingo, Open Mic, and live local music. We love hosting solo musicians like Dave Desmelik, Anya Hinkle, Old Sap, Stephen Horvath, Robin Lewis, Nikki Forbes, Scott Stetson, and more. We are even hosting those Jerry Garcia and Grateful Dead Tributes. It'll include different bands for example The Dirty Dead, The Paper Crowns and Phuncle Sam. We are also hosting other bands like Mama Danger, Cat and Crow, Astral Plainsmen, Sirius B., The Dirty Badgers, The Junk Drawer, The Free Wheelin' Mamas, Kaizen with Jeff Sipe, Cyndi Lou and The Wish to, Moonlight Street Folk and more.

In addition to hosting live music, it is no secret that UpCountry Brewing is a bunch of hardcore Phish fans! The brewery is well-known for live streaming music, but is extra attentive to when Phish plays. They're going to pull down the big projection screen to be able to stream the show and clear all the chairs and tables in the music room so everybody can dance freely. The other known live streams that the brewery is focusing on are Widespread Panic, Dead and Co., and Umphrey's McGee. UpCountry encourages Asheville to bring some friends, enjoy some brews, and boogie!

Check our website or social network pages for what we have going on. We are sure to have something that appeals to everybody. Our social handle is @upcountrybrew and you may find us in Twitter, Facebook and Instagram.

We provide all of our music with NO cover charge. UpCountry does not wish to limit live music to having a cover charge, which is why all of our events are free to the public.

Family Friendly/Outdoor Focused

UpCountry Brewing is well known for being family and kid friendly. We have got a huge outdoor patio space with games for the kiddos as well as a cornhole set for family and friends to enjoy. Our patio and courtyard are dog friendly, so bring the pup too!

At UpCountry Brewing, we think that beer and the outdoors go hand in hand. UpCountry Brewing always value the outdoor activities that Asheville will offer from floating down the river to trying the mountain trail. Our outdoor area is a favorite hangout spot for Asheville residents and visitors alike.

LOCALS AND VISITORS

UpCountry Brewing values being that brewery nested in West Asheville for locals to enjoy as well as a stop right off of Interstate 40 for tourists and visitors. It's situated on Haywood Road in West Asheville and it is encompassed by thousands of neighbors and are incredibly proud to be their "neighborhood bar" for parties, gatherings or simply having beer with friends.

You have to think of UpCountry once you have exited Highway 26 and you coming up to Patton, but you have to think of UpCountry when you're searching for the best beer. We are just right across The Odditorium, which a location in West Asheville that you need to never miss after or before you decide to come to our place.

For the people who are only passing through, UpCountry can offer a welcoming and personable experience. We have got friendly and knowledgeable staff so we know all about beer. Our beer-tenders are able to provide suggestions depending on the kinds of beer you and your friends enjoy. Well, you did venture to the beer city Capital of the United States.

Tours

UpCountry Brewing will offer beer tours by special request and you may look at our website for info. In addition to beer tastings and a tour of the new taproom, you will obtain a guided tour of the brew house and as well as a 'Beer 101' crash course in how to make and produce beer. Aside from the beer making procedure, you may know the equipment of UpCountry Brewing and how every beer is brewed together with the recipe invention to kegging out the finished product.

Do you wish to come to Asheville for a visit? You can always talk with Asheville Brewery Tours or LEAP Frog tours for a guided tour of UpCountry Brewing together with 2 other breweries. If you will think about these tours to multiple breweries, you will surely understand the difference between the brew houses in terms of beer styles, production, size and more.

Merchandise

While you're staying here, you may take a look at a few of the merchandise because UpCountry will offer hats, t-shirts, patches, pint glasses, caribeaner mugs, growlers and more. You should not forget our beer to go. We provide growlers and cans for your adventures, whether it be at your house, on the river, or at a campsite.

Good Beer Hunting

UpCountry's latest logo re-design have been the best and it is all thanks to Good Beer Hunting in Chicago, IL. Designers Michael Kiser, Cooper Foszcz, and Mike Duesenberg have done a phenomenal job with designing the labeling artwork for UpCountry's Hop Dread, Mangose, Isoprene Hazy IPA, and UpCo Mountain Lager. There are a lot of canning designs on the way so you need to stay tuned.

Georgia Bulldogs

If you don't have any idea yet, the owner of UpCountry Brewing is definitely a DAWG Alum. UpCountry has become a go-to spot in Asheville for watching the Georgia Bulldogs games. You have to keep an eye out because Cochran will surely wear his jersey.

Private Parties

UpCountry has been hosting wedding rehearsals, private events, catering events, birthday celebrations and more in the past. Plan yours here! UpCountry's floor layout is unique because we have two separate spaces for you to enjoy your special event. Whether it is a graduation celebration, an out of town celebration, or an office party, we've got you covered.

Outside Festivals And Fun

Asheville has so a lot of cool places to examine out, specially in the beer-related scene. Asheville is also known as a your house for different festivals. UpCountry already made an appearance at several festivals like Burning Can, Asheville Beer Festival, Oktoberfest, Beer City Festival, Battle of the Burger, Brewgrass, Asheville Beer Expo, and more. UpCountry always participates in anything that might allow the people to try our delicious beer.

In Summary

UpCountry Brewing places value on local support through music, art, and nonprofit. Bottom line is that UpCountry's adoration for craft beer coupled with a memorable experience with friends, family, and the outdoors makes it a wonderful place to grab a beer with friends.

Whether you take this beer to the mountains or it takes you, we are going to see you there.



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