Asheville Brewery: Methods For Rookies

UpCountry Brewing's mission is to produce brilliant experiences while expressing our love for craft beer, local music, and for obtaining outside. We achieve this by focusing on the Carolina mountain region where we live and play.

As a community focused brewery, our West Asheville taproom is the best destination to plan your next adventure while catching up with family and friends. With a large backyard, intimate indoor seating, and a generous space for live local music, UpCountry Brewing serves a wide variety of craft beer styles while supplying a full brewpub food menu for locals and visitors alike.

UpCountry Brewing began in 2016 by John Cochran, a craft beer industry veteran since the mid-1990's. John has worked many beer-related jobs in his 20+ years in brewing (including co-founding Terrapin Beer Company), and he is excited to obtain back to his roots by providing a small, local brewery with a spotlight on fun times, good friends, and terrific beers.

UpCountry Brewing is known as a brewery, taproom and also a music venue located at 1042 Haywood Road in West Asheville. We like to say that we brew our beer in "West, West Asheville," as it is the brewery located furthest west before leaving Beer City itself.

John Cochran

Beer

UpCountry Brewing can offer a range of beer styles, which would include saisons, IPAs, sours, porters, stouts and much more. With approximately 20 of its own beers on tap, the brew house is considering making new beers for everybody to enjoy. UpCountry provides flights, goblets, pints, and even a twenty-two ounce pour in the taproom. Also, the brewery has beer to go ready for buy. Beer to go will include a growler with your choice of beer or cans of the Mangose, UpCo Lager, Hop Dread Red IPA, or Bogey Free Session IPA. Along with the taproom, the beer of UpCountry might be found in various towns and supermarkets, bottle shops and bars situated in Asheville, together with the towns like Woodfin, Waynesville, Canton, Candler, Black Mountain, Arden, Hendersonville, Weaverville, and neighboring areas.

We have got our extensive beer list that is suitable for beer nerds everywhere. We always value creativeness and daring recipes along with those go-to, easy drinking styles that everybody would enjoy. We've recently been infusing some of our brews with various syrups and flavors for an additional creative kick. The brewery also has a Randall for infusions and a pilot brew system to help take the brewing a step further. We always focus on experimentation and seeing the deliciousness that we will make with the usage of the knowledge from the brewers.

In addition to providing delicious beer, UpCountry has red and white wines as well as a full liquor bar of whiskey, vodka, gin, tequila, and other spirits for everybody to enjoy. You don't need to be a hard-core beer geek in order to enjoy our alcohol since we have got choices for everybody. In addition to liquor, UpCountry provides craft signature cocktails that rotate through the year depending on the season.

Food

In addition to brewing and selling delicious beer, UpCountry provides a full food menu featuring appetizers, pizzas, burgers, salads, hot dogs, soups, and even meals for dogs. We even have dessert choices for the people who love sweets. Our wide menu variety provides something for everybody! We are also vegan and gluten-free friendly. Even if you are on a diet, we are going to do our best to accommodate you. We have got plenty of choices for the whole family, as well as kid-friendly and dog friendly menu for family and friends to enjoy.

When you have worked up an appetite by hiking at the Blue Ridge Parkway or floating down the French Broad River, UpCountry is the best place to meet with your friends and satisfy your hunger. After you eat your dinner, lunch or snack, you can always try our corn hole and other activities scheduled at the brewery. Apart from live music, we have got a yoga class during Sunday, music bingo on Wednesday and local pint nights on Thursdays.

Community

Each month, UpCountry prefers a different local nonprofit to represent their 'Miracle Pint Night' each Thursday. UpCountry has worked with organizations such as Friends of the Smokies, Habitat for Humanity, LEAF, Asheville Humane Society, and The Rainbow School. On Thursdays, UpCountry hosts the pint night with a unique glass that varies week by week. Buyers can purchase a featured beer and they can also keep the glass, with 10 percent profit going to the featured nonprofit. At UpCountry, community is undoubtedly essential and the pint nights can be a great strategy to give back.

Local Art And Music

UpCountry Brewing helps local art and music in Asheville and close, neighboring areas, such as Black Mountain, Woodfin, East Asheville, and the River Arts District.

UpCountry always hosts a local artist monthly together with Bad Craft, an artist shop in Black Mountain, NC. The brewery showcases one artist each month to show their artwork in UpCountry's taproom for display as well as for buy. Apart from a month long campaign, every artist will get a delegated Pint Night at the brewery and Bad Craft. The artist of the month can present and also discuss their work along a pint glass featuring the work of the artist. UpCountry values the support of local art, music, and beer, and will continue to indicate their support for all of these avenues of Asheville. Community and business relationships are essential for John Cochran, the owner of UpCountry, together with the support of the staff so the brewery will always look forward to continue the Pint Nights.

Music

UpCountry brewing is proud to provide live, local music every night. Once you've taken the family and friends to the tourist spots like Biscuit Head, Nine Mile, and Rocky's Hot Chicken Shack, bring them down to UpCountry for an intimate night of Bluegrass, Open Mic, Music Bingo, or live local music on Thursday, Friday, and Saturday nights. We like to host solo musicians such as Dave Desmelik, Anya Hinkle, Old Sap, Stephen Horvath, Robin Lewis, Nikki Forbes, Scott Stetson, and more. We even host those Jerry Garcia and Grateful Dead Tributes. These include bands like Phuncle Sam, The Paper Crowns, and The Dirty Dead. We have got other bands that we love to host like The Junk Drawer, Mama Danger, the Free Wheelin' Mamas, Cat and Crow, Kaizen with Jeff Sipe, Astral Plainsmen, Cyndi Lou and The Wish to, Sirius B., Moonlight Street Folk, The Dirty Badgers, and several more.

In addition to hosting live music, it is no secret that UpCountry Brewing is a bunch of hardcore Phish fans! The brewery has been known for live streaming music, but it is extra attention to when Phish plays. They pull down the big projection screen to stream the show and clear the chairs and tables in the music room so everybody can dance. Other live streams the brewery is known for include Widespread Panic, Dead and Co., and Umphrey's McGee. UpCountry encourages Asheville to bring some friends, enjoy some brews, and boogie!

Check our website or social network pages for what we have got going on. We are going to undoubtedly have something that would be terrific for everybody. Our social handle is @upcountrybrew and you can find us in Twitter, Facebook and Instagram.

We provide all of our music with NO cover charge. UpCountry doesn't wish to limit the live music to have a cover charge, which is the reason why our events are free to public.

Family Friendly/Outdoor Focused

UpCountry Brewing is known for being family and kid friendly. We have got a huge outdoor patio space with games for the kiddos as well as a cornhole set for family and friends to enjoy. Our patio and courtyard are dog friendly, so bring the pup too!

At UpCountry Brewing, we think that beer and the outdoors go hand in hand. UpCountry values the outdoor activities that Asheville has to provide, anything from floating down the river to tackling a strenuous mountain trail. Our outdoor area is a favorite hangout spot for Asheville residents and visitors alike.

LOCALS AND VISITORS

UpCountry Brewing is absolutely a brewery that you can stay at in West Asheville and it is an incredible place to visit. Situated on Haywood Road in West Asheville, we are encompassed by thousands of neighbors and are proud to be their 'neighborhood bar' for parties, large gatherings, or simply having a beer with friends.

Think of UpCountry when you've exited Highway 26 and you're coming up Patton... but especially think of UpCountry when you're craving a cold, craft beer. We are right across from our good friends at The Odditorium, a West Asheville staple that you must totally have a look at before or after you're at our place.

For tourists or just for those passing through, UpCountry provides a welcoming and personable experience. We have got friendly and knowledgeable staff so we know all about beer. We have got our beer-tenders that may offer suggestions depending on the type of beer that you'd like. After all, you did venture to the Beer City Capital of the United States!

Tours

UpCountry Brewing can provide beer tours by special request and you can look at our website for info. In addition to beer tastings and a tour of the new taproom, you are going to receive a guided tour of the brew house and as well as a 'Beer 101' crash course in how to make and produce beer. Apart from the beer making procedure, you can understand the equipment of UpCountry Brewing and how every beer is brewed along with the recipe invention to kegging out the finished product.

Do you wish to come to Asheville for a visit? You can always interact with Asheville Brewery Tours or LEAP Frog tours for a guided tour of UpCountry Brewing together with 2 other breweries. Utilizing these tours is an incredible strategy to tour multiple breweries in your community while learning how each brew house is different from the last in terms of size, production, beer styles, and more.

Merchandise

While you're here, make sure you pick up some merchandise! UpCountry provides t-shirts, hats, patches, caribeaner mugs, pint glasses, growlers, and more for buy. And, of course, don't forget your beer to go! We can offer growlers and cans for your adventures whether it is at your house, at the river or campsite.

Good Beer Hunting

UpCountry's latest logo re-design has been first class thanks to friends at Good Beer Hunting in Chicago, IL. Designers Michael Kiser, Cooper Foszcz, and Mike Duesenberg have done an exceptional job with designing the labeling artwork for UpCountry's Hop Dread, Mangose, Isoprene Hazy IPA, and UpCo Mountain Lager. You should stay tuned because there are several more canning designs that are on the way.

Georgia Bulldogs

For those who don't know, UpCountry Brewing's owner, John Cochran, is a DAWG Alum! UpCountry has become a go-to spot in Asheville for watching the Georgia Bulldogs games. Keep an eye out, because Cochran will wear his jersey.

Private Parties

UpCountry has hosted wedding rehearsals, private events, catering events, and birthday celebrations in the past. Plan yours here! The floor layout of UpCountry is extremely special and unique because we have got 2 separate spaces to enjoy your special event. Whether this is a graduation celebration, an out of town get together or an office party, we got you covered.

Outside Festivals And Fun

Asheville has so many cool places to examine out, especially in the beer-related scene. Asheville is also known as a your house for different festivals. UpCountry has made an appearance at many of these, including Burning Can, Asheville Beer Festival, Oktoberfest, Beer City Festival, Battle of the Burger, Brewgrass, Asheville Beer Expo, and more. UpCountry loves taking part in anything that gets people to try the delicious beer that they produce.

In Summary

UpCountry Brewing places value on local support through music, art, and nonprofit. Bottom line is that UpCountry's love for craft beer coupled with a memorable experience with friends, family, and the outdoors makes it a wonderful place to grab a beer with friends.

Whether you take this beer to the mountains or it takes you, we'll see you there.



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