The Transylvania County NAACP at one of their Moral Mondays The Transylvania County NAACP at one of their Moral Mondays
We're excited to announce that our Helping Hand nonprofit feature for the month of November at UpCountry Brewing Asheville, UpCountry Brewing Brevard, and Grata Pizzeria is the Transylvania chapter of NAACP!
Before we dive into how incredible of a group this is, here's a reminder of what our Helping Hand campaign is: 

In order to elevate our community support to the next level, we are creating a new monthly program called UpCo/Grata Helping Hand. (UpCo for UPcountry COmmunity. Grata for GRATEFUL.) Here's how it will work: UpCo/Grata Helping Hand will operate in both the West Asheville and Brevard taprooms. Each month we will choose a cause or organization to support. Throughout that month, we will donate a portion of our sales from all three of our business avenues to the nonprofit. We will also encourage/accept direct donations. Now, let's talk about November's Helping Hand campaign, the Transylvania County NAACP:

The Transylvania County branch of the NAACP was founded in 2014. Their mission embraces protecting the political, educational, social and economic rights of all – people of color, women, immigrants, workers, LGBTQ people, voters, children and more.

Since 1909, NAACP has been a leader in the fight against racism and for equality and justice. Early campaigns were around the hate crime of lynching and racist depictions of African-Americans in film and theater.  Current struggles are to secure voting rightsenact criminal justice reform and protect Black lives. Working to realize the vision of a society in which all individuals have equal rights. Today, the NAACP is bringing together lifelong residents and newcomers of every background, age, race, ethnicity, sexual orientation and gender identity in pursuit of that mission. Their commitments include:

    • Ensuring the equality of all citizens
    • Elimination of racial prejudice and discrimination
    • Defense and expansion of civil rights laws
    • Full respect for the constitutional rights of all who live in the community
    • Expand environmental justice, to minimize impact on public health of poor communities and people of color


A Message from the staff at Transylvania County NAACP:
We are raising our voices and we will be heard! 
Through our work, we have a built a strong platform from which to speak to local and state officials in the discussion of all these issues. Whether you are a lifelong activist, or newly inspired by recent events to speak out against injustice and for equality, there is room for you in the Transylvania NAACP.

If you are local and wish to attend one of our Moral Mondays - where we play music, pray, and fight for justice (rain or shine!), please join us in front of the Brevard Courthouse every Monday at 5PM.


We at UpCountry Brewing and Grata Pizzeria are very grateful to support such an incredible fight for human rights. To take part, please visit one of our locations and ask a beer-tender about Helping Hand.


For more information on state and national issues, and to learn more about the NAACP, please visit these websites:

NAACP National:
North Carolina NAACP:
Transylvania County NAACP:



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