Essential Elements When Considering West Asheville Brewery

UpCountry Brewing's mission is to create wonderful experiences while expressing our passion for craft beer, local music, and for obtaining outside. We achieve this by focusing on the Carolina mountain region where we live and play.

As a community focused brewery, our West Asheville taproom is the ideal destination to plan your next adventure while catching up with family and friends. With a large backyard, intimate indoor seating, and a generous space for live local music, UpCountry Brewing serves numerous types of craft beer styles while supplying a full brewpub food menu for locals and visitors alike.

UpCountry Brewing was founded in 2016 by John Cochran, a craft beer industry veteran since the mid-1990's. John has a wide experience when it comes to beer-related jobs because he's been in this industry for more than 20 years so he is extremely excited to go back to his roots by providing a local brewery focusing on wonderful beer, fun times and good friends.

UpCountry Brewing is known as a brewery, taproom and also a music venue found at 1042 Haywood Road in West Asheville. We like to say that we brew our beer in "West, West Asheville," as it's the brewery located furthest west before leaving Beer City itself.

Altamont Brewing

Beer

UpCountry Brewing will offer a range of beer styles, which would include saisons, IPAs, sours, porters, stouts and much more. We have over 20 types of beers on tap and we are still planning to create new beers that everyone will unquestionably enjoy. UpCountry offers flights, goblets, pints, and even a twenty-two ounce pour in the taproom. Also, the brewery has beer to go ready for purchase. Beer to go would include a growler with your choice of beer or cans of the Mangose, UpCo Lager, Hop Dread Red IPA, or Bogey Free Session IPA. In addition to availability in the taproom, UpCountry's beer may be found all over town in various grocery stores, bottle shops, and bars in Asheville, including towns like Woodfin, Waynesville, Canton, Candler, Black Mountain, Arden, Hendersonville, Weaverville, and surrounding areas.

We have our extensive beer list that's suitable for beer nerds everywhere. We value creativity and daring recipes as well as those go-to, easy drinking styles that any person can enjoy. We've recently been infusing a lot of our brews with various syrups and flavors for an extra creative kick. The brewery also has a Randall for infusions, as well as a pilot brew system to take brewing an extra step further. We're all about experimenting and seeing what deliciousness we can create using the knowledge from each brewer!

Apart from this, we offer delicious beer and UpCountry also offers red and white wines and a full liquor bar of gin, vodka, whiskey, tequila and others. We have choices for everyone so you do not have to be a full-on beer expert to be able to enjoy our alcohol. In addition to liquor, UpCountry offers craft signature cocktails that rotate throughout the year according to the season.

Food

Apart from selling and brewing beer, UpCountry can also offer you a full food menu that will include appetizers, pizzas, salads, soups, hot-dogs, burgers and also meals for dogs. We even have dessert choices for the people who love sweets. Our wide menu variety offers something for everyone! We're also vegan and gluten-free friendly. Even if you're actually on a diet, we're going to try everything to accommodate you. We have tons of choices for the entire family and we are kid and dog friendly that you can enjoy.

When you have worked up an appetite by hiking at the Blue Ridge Parkway or floating down the French Broad River, UpCountry is the perfect place to speak to your friends and satisfy your hunger. After you eat your dinner, lunch or snack, you can always try our corn hole and other activities scheduled at the brewery. In addition to live music, we host a yoga class on Sunday mornings, music bingo on Wednesdays, and local pint nights on Thursdays.

Community

Every month, UpCountry can pick a local nonprofit to represent their "Miracle Pint Night" every Thursday. UpCountry already worked various organizations like Smokies, Habitat for Humanity, LEAF, Asheville Humane Society, and The Rainbow School. On Thursdays, UpCountry hosts the pint night with a unique glass that varies week by week. Consumers will unquestionably buy a featured beer and they could keep the glass. The ten percent of the sales will be going to the nonprofit orgs. At UpCountry, community is unquestionably important and the pint nights will be a great way to give back.

Local Art And Music

UpCountry Brewing is actually supporting local art and music in Asheville and all the surrounding areas like Black Mountain, Woodfin, East Asheville, and the River Arts District.

In house, UpCountry hosts a local artist monthly with Bad Craft, an artist shop situated in Black Mountain, NC. The brewery will be presenting one artist a month to display their artwork at the taproom of UpCountry for purchase and display. Apart from the month long campaign, the artist will also get a designated Pint Night at the brewery and Bad Craft. The artist of the month can present and discuss their work and a pint glass feature the work of the artist will be available. UpCountry values the support of local art, music, and beer, and will continue to show their support for all of these avenues of Asheville. Community and business relationships are incredibly important to UpCountry's owner, John Cochran, as well as the UpCountry staff, so the brewery anticipates continue Pint Nights like these to support!

Music

UpCountry brewing is proud to offer live, local music almost every night. Once you've taken the friends and family to the tourist spots like Biscuit Head, Nine Mile, and Rocky's Hot Chicken Shack, bring them down to UpCountry for an intimate night of Bluegrass, Open Mic, Music Bingo, or live local music on Thursday, Friday, and Saturday nights. We are always proud to host solo musicians like Dave Desmelik, Anya Hinkle, Old Sap, Stephen Horvath, Robin Lewis, Nikki Forbes, Scott Stetson, and more. We also love hosting those Jerry Garcia and Grateful Dead Tributes! It will include various bands like The Paper Crowns, The Dirty Dead and Phuncle Sam. We also have other bands that we love to host like The Junk Drawer, Mama Danger, the Free Wheelin' Mamas, Cat and Crow, Kaizen with Jeff Sipe, Astral Plainsmen, Cyndi Lou and The Want to, Sirius B., Moonlight Street Folk, The Dirty Badgers, and several more.

Apart from live music, it's not a secret that UpCountry Brewing is a bunch of hardcore Phish fans. The brewery has been known for live streaming music, but it's extra attention to when Phish plays. They are going to pull down the big projector screen to be able to stream the show and clear all the chairs and tables in the music room so everyone can dance freely. Other live streams the brewery is actually recognized for would include Widespread Panic, Dead and Co., and Umphrey's McGee. UpCountry encourages Asheville to bring some friends, enjoy some brews, and boogie!

You may check our website or social media pages to learn what is happening. We're sure to have something that appeals to everyone. Our social handle is @upcountrybrew and you will be able to find us at Facebook, Instagram and Twitter.

All of our music may have no cover charge. UpCountry doesn't want to limit live music to having a cover charge, which is why all of our events are free to the public.

Family Friendly/Outdoor Focused

UpCountry Brewing is well recognized for being family and kid friendly. We have a big outdoor patio space with games meant for kids and a cornhole set for family and friends to enjoy. Our patio and courtyard are dog friendly, so bring the pup too!

At UpCountry Brewing, we believe that beer and the outdoors go hand in hand. UpCountry Brewing always pay attention to the outdoor activities that Asheville will offer from floating down the river to climbing the mountain trail. Our outdoor space is a favorite hangout spot for Asheville residents and visitors alike.

LOCALS AND VISITORS

UpCountry Brewing is definitely a brewery that you can stay at in West Asheville and it's a fantastic place to visit. It is found on Haywood Road in West Asheville and it's surrounded by thousands of neighbors and are very proud to be their "neighborhood bar" for parties, gatherings or simply having beer with friends.

You must think of UpCountry when you have exited Highway 26 and you coming up to Patton, but you must think of UpCountry when you're trying to find the best beer. We are just right across The Odditorium, which a spot in West Asheville that you must never miss after or before you come to our place.

For tourists or just for those passing through, UpCountry offers a welcoming and personable experience. We have a friendly and certified staff so we understand everything about beer. Our beer-tenders are able to offer suggestions based on the types of beer you and your friends enjoy. Well, you did venture to the beer city Capital of the United States.

Tours

UpCountry Brewing will offer beer tours by special request and you can check our website for this. Apart from beer tastings and a tour in the new taproom, you will be able to acquire a guided tour of the brew house and a crash course about how to make and produce beer. In addition to the beer making process, you will determine what UpCountry's equipment does, and how each beer is brewed, from the recipe invention to kegging out the finished product in either cans or kegs.

Stopping by Asheville for a visit? Connect to Asheville Brewery Tours or LEAP Frog tours for a guided tour of UpCountry Brewing alongside no less than two other breweries in the area. By using these tours to multiple breweries in the area, you will understand the distinction between the different brew house in terms of production, size, beer styles and more.

Merchandise

While you're staying here, you can have a look at a few of the merchandise because UpCountry will offer hats, t-shirts, patches, pint glasses, caribeaner mugs, growlers and more. Don't forget our beer to go. We offer growlers and cans for your adventures, whether it be at home, on the river, or at a campsite.

Good Beer Hunting

UpCountry's latest logo re-design is the perfect thanks to the Good Beer Hunting in Chicago, IL. Designers Michael Kiser, Cooper Foszcz, and Mike Duesenberg have done an outstanding job with designing the labeling artwork for UpCountry's Hop Dread, Mangose, Isoprene Hazy IPA, and UpCo Mountain Lager. There are several more canning designs on the way, so stay tuned for what UpCountry and Good Beer Hunting come up with!

Georgia Bulldogs

If you do not know yet, the owner of UpCountry Brewing is a DAWG Alum. UpCountry has become a go-to spot in Asheville for watching the Georgia Bulldogs games. Cochran will unquestionably wear his jersey so you must keep an eye out.

Private Parties

UpCountry has hosted wedding rehearsals, private events, catering events, and birthday parties in the past. Plan yours here! The floor layout of UpCountry is extremely unique since we've got 2 separate spaces to enjoy your special event. Whether it is a graduation celebration, an out of town get together, or an office party, we've got you covered.

Outside Festivals And Fun

Asheville has so many cool places to confirm out, specifically in the beer-related scene. Asheville is also home to numerous festivals too, each food, beer, or music related. UpCountry made an appearance at different festivals like Burning Can, Asheville Beer Festival, Oktoberfest, Beer City Festival, Battle of the Burger, Brewgrass, Asheville Beer Expo, and more. UpCountry always participates in anything that will permit the people to try our delicious beer.

In Summary

UpCountry Brewing places value on local support through music, art, and nonprofit. Bottom line is that UpCountry's passion for craft beer coupled with a memorable experience with friends, family, and the outdoors makes it a wonderful place to grab a beer with friends.

Whether you will take this beer to the mountains or it takes you, we're going to see you there.



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