Essential Points To Consider When Considering West Asheville Brewery

UpCountry Brewing's mission is to produce great experiences while sharing our love for craft beer, local music, and for getting outside. We accomplish this by focusing on the Carolina mountain region where we live and play.

As a community oriented brewery, our West Asheville taproom is the ideal spot to plan your next adventure while catching up with family and friends. With a large backyard, intimate indoor seating, and a generous space for live local music, UpCountry Brewing serves numerous types of craft beer styles while giving a full brewpub food menu for locals and visitors alike.

UpCountry Brewing was founded in 2016 by John Cochran, a craft beer industry veteran since the mid-1990's. John has worked many beer-related jobs in his 20+ years in brewing (including co-founding Terrapin Beer Company), and he is excited to obtain back to his roots by providing a small, local brewery with a spotlight on fun times, good friends, and wonderful beers.

UpCountry Brewing is a brewery, taproom, and music venue located at 1042 Haywood Road in West Asheville. We like to say that we brew our beer in "West, West Asheville," as it's the brewery located furthest west before leaving Beer City itself.

John Cochran

Beer

UpCountry Brewing can provide plenty of beer styles which may include sours, porters, saisons, IPAs, stouts and more. We have about 20 beers at the tap and we are always creating new beers for the locals of Asheville. UpCountry Brewing also offers flights, pints, goblets and also a 22-ounce pour in the taproom.

We also have beers to go. This includes a growler with your choice of beer or cans of the Mangose, Hop Dread Red IPA, UpCo Lager or Bogey Free Session IPA. UpCountry Brewing beer could also be purchased anywhere in your community like grocery stores, bottle shops, bars and more. They could also be located in different towns like Waynesville, Woodfin, Candler, Canton, Arden, Black Mountain, Weaverville, Hendersonville and other areas.

We have an extensive beer list that is absolutely perfect for beer lovers and we always consider creativity and we try different recipes that any person can enjoy. We've been infusing our brews with various syrups and flavors to give the beer a unique and creative kick. We also have a Randall for infusions and we have got a pilot brew system which will help us make unique tastes. We always experiment with regards to beer and be sure that we offer the best one for you.

Apart from delicious beer, UpCountry Brewing also has red and white wines and other drinks like vodka, gin, whiskey, tequila and others. You don't have to be a full-on beer lover to enjoy in our place because we have got several choices. We offer signature cocktails that could rotate through the year based on the season.

Food

In addition to brewing and selling delicious beer, UpCountry offers a full food menu featuring appetizers, pizzas, burgers, salads, hot dogs, soups, and even meals for dogs. We also have dessert selections for the sweet tooths out there, too! Our wide menu variety offers something for everyone! We're also vegan and gluten-free friendly. Whatever your dietary restrictions, we are going to do our best to accommodate you! We have plenty of selections for the entire family, as well as kid-friendly and dog friendly menu for friends and family to enjoy.

When you've worked up an appetite hiking the Blue Ridge Parkway or floating down the French Broad River, UpCountry is the ideal place to meet up with friends or family and satisfy your hunger. After eating your dinner, lunch or snack, you may try the corn hole or other activities that we have got scheduled at the brewery. In addition to live music, we host a yoga class on Sunday mornings, music bingo on Wednesdays, and local pint nights on Thursdays.

Community

Every month, UpCountry will be choosing a local nonprofit to represent their "Miracle Pint Night" every Thursday. UpCountry absolutely worked with various organizations before like Smokies, Habitat for Humanity, LEAF, Asheville Humane Society, and The Rainbow School. On Thursdays, UpCountry will host the pint night with a unique glass that could be changed every week. Consumers will definitely buy a featured beer and they could keep the glass. The 10 percent of the sales will be going to the nonprofit organizations. At UpCountry, community is important, and these pint nights are only one way for the brewery to give back.

Local Art And Music

UpCountry Brewing helps local art and music in Asheville and close, surrounding areas, such as Black Mountain, Woodfin, East Asheville, and the River Arts District.

In house, UpCountry hosts a local artist monthly with Bad Craft, an artist shop situated in Black Mountain, NC. The brewery will display one artist each month to display their artwork at the taproom of UpCountry for display and purchase. Apart from the month long campaign, the artist can also get a designated Pint Night at the brewery and Bad Craft. The artist of the month is present and able to discuss their work, and a pint glass featuring the artist's work is available for purchase. UpCountry values the support of local art, music, and beer, and will continue to show their support for all of these avenues of Asheville. Community and business relationships are extremely important to UpCountry's owner, John Cochran, as well as the UpCountry staff, so the brewery looks forward to continue Pint Nights like these to support!

Music

UpCountry brewing is proud to offer live, local music almost every night. If you'll take your friends and family members to tourist spots such as Biscuit Head, Nine Mile, and Rocky's Hot Chicken Shack, you may always bring them to UpCountry for a night of Bluegrass, Music bingo, Open Mic, and live local music. We're always proud to host solo musicians such as Dave Desmelik, Anya Hinkle, Old Sap, Stephen Horvath, Robin Lewis, Nikki Forbes, Scott Stetson, and more. We also love hosting those Jerry Garcia and Grateful Dead Tributes! It'll include several bands such as The Paper Crowns, The Dirty Dead and Phuncle Sam. We also have other bands that we love to host like The Junk Drawer, Mama Danger, the Free Wheelin' Mamas, Cat and Crow, Kaizen with Jeff Sipe, Astral Plainsmen, Cyndi Lou and The Want to, Sirius B., Moonlight Street Folk, The Dirty Badgers, and several more.

In addition to hosting live music, it is no secret that UpCountry Brewing is a bunch of hardcore Phish fans! The brewery was noted for live streaming music, but it's sensitive to Phish plays. They will pull down the big projector screen in order to stream the show and clear all the chairs and tables in the music room so everyone can dance freely. Other live streams the brewery is actually noted for could include Widespread Panic, Dead and Co., and Umphrey's McGee. UpCountry encourages Asheville to bring some friends, enjoy some brews, and boogie!

To find out what is happening, you may check our website and social media pages. We're sure to have something that appeals to everyone. Our social handle is @upcountrybrew and you may find us in Twitter, Facebook and Instagram.

We offer all of our music with NO cover charge. UpCountry doesn't want to limit live music to having a cover charge, which is why all of our events are free to the public.

Family Friendly/Outdoor Focused

UpCountry Brewing is well noted for being family and kid friendly. We have a big outdoor patio space with games designed for kids and a cornhole set for family and friends to enjoy. Our patio and courtyard are dog friendly, so bring the pup too!

At UpCountry Brewing, we believe that beer and the outdoors go hand in hand. UpCountry Brewing always value the outdoor activities that Asheville can provide from floating down the river to trying the mountain trail. Our outdoor space is a favorite hangout spot for Asheville residents and visitors alike.

LOCALS AND VISITORS

UpCountry Brewing values being that brewery nested in West Asheville for locals to enjoy as well as a stop right off of Interstate 40 for tourists and visitors. It is found on Haywood Road in West Asheville and it's surrounded by thousands of neighbors and are very proud to be their "neighborhood bar" for parties, gatherings or simply having beer with friends.

Think of UpCountry when you have exited Highway 26 and you're coming up Patton... but specially think of UpCountry when you're craving a cold, craft beer. We're just right across The Odditorium, which a spot in West Asheville that you must never miss after or before you decide to come to our place.

For tourists or just for those passing through, UpCountry offers a welcoming and personable experience. We have friendly and knowledgeable staff so we understand all about beer. Our beer-tenders are able to offer suggestions based on the types of beer you and your friends enjoy. After all, you did venture to the Beer City Capital of the United States!

Tours

UpCountry Brewing offers beer tours by special request. Just check our website for information! In addition to beer tastings and a tour of the new taproom, you'll obtain a guided tour of the brew house and as well as a 'Beer 101' crash course in how to make and produce beer. In addition to the beer making process, you'll learn what UpCountry's equipment does, and how each beer is brewed, from the recipe invention to kegging out the finished product in either cans or kegs.

Do you want to come to Asheville for a visit? You may always connect with Asheville Brewery Tours or LEAP Frog tours for a guided tour of UpCountry Brewing together with 2 other breweries. By using these tours to multiple breweries in your community, you'll discover the difference between the different brew house in terms of production, size, beer styles and more.

Merchandise

While you're here, be sure you pick up some merchandise! UpCountry offers t-shirts, hats, patches, caribeaner mugs, pint glasses, growlers, and more for purchase. You need to not forget our beer to go. We can provide growlers and cans for your adventures whether it's at home, at the river or campsite.

Good Beer Hunting

UpCountry's latest logo re-design is the best thanks to the Good Beer Hunting in Chicago, IL. Designers Michael Kiser, Cooper Foszcz, and Mike Duesenberg have done a phenomenal job with designing the labeling artwork for UpCountry's Hop Dread, Mangose, Isoprene Hazy IPA, and UpCo Mountain Lager. You have to stay tuned since there are several more canning designs which are on the way.

Georgia Bulldogs

If you don't have any idea yet, the owner of UpCountry Brewing is actually a DAWG Alum. UpCountry has become a go-to spot in Asheville for watching the Georgia Bulldogs games. Keep an eye out, because Cochran will wear his jersey.

Private Parties

UpCountry has been hosting wedding rehearsals, private events, catering events, birthday parties and more in the past. Plan yours here! The floor layout of UpCountry is quite special and unique because we have got 2 separate spaces to enjoy your special event. Whether it is a graduation celebration, an out of town celebration, or an office party, we have got you covered.

Outside Festivals And Fun

Asheville has so many cool places to examine out, specially in the beer-related scene. Asheville is also home to numerous festivals too, each food, beer, or music associated. UpCountry has made an appearance at many of these, including Burning Can, Asheville Beer Festival, Oktoberfest, Beer City Festival, Battle of the Burger, Brewgrass, Asheville Beer Expo, and more. UpCountry loves taking part in anything that gets people to try the delicious beer that they produce.

In Summary

UpCountry Brewing places value on local support through music, art, and nonprofit. Bottom line is that UpCountry's love for craft beer coupled with a memorable experience with friends, family, and the outdoors makes it a wonderful place to grab a beer with friends.

Whether you take this beer to the mountains or it takes you, we are going to see you there.



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