Guidelines When Looking At West Asheville Brewery Described

Our mission at UpCountry Brewing is to help build great experiences and to share our passion when it comes to local music, beer crafting and more. We are doing this by focusing on the Carolina mountain region where we're located.

As a community oriented brewery, West Asheville taproom is your best destination if you would like to have an adventure while you're catching up with your family and friends. With a large backyard, intimate indoor seating, and a generous space for live local music, UpCountry Brewing serves a number of craft beer styles while supplying a full brewpub food menu for locals and visitors alike.

UpCountry Brewing was first set up in 2016 by craft beer industry veteran John Cochran. John has worked many beer-related jobs in his 20+ years in brewing (including co-founding Terrapin Beer Company), and he is excited to obtain back to his roots by offering a small, local brewery with a spotlight on fun times, good friends, and wonderful beers.

UpCountry Brewing is known as a brewery, taproom and also a music venue located at 1042 Haywood Road in West Asheville. We like to claim that we brew our beer in "West, West Asheville," as it's the brewery located furthest west before leaving Beer City itself.

West Asheville Beer

Beer

UpCountry Brewing offers a number of beer styles, including saisons, IPAs, sours, porters, stouts, and more. With about 20 of its own beers on tap, the brew house is thinking of making new beers for everyone to enjoy. UpCountry Brewing may offer goblets, pints, flights and a 22-ounce pour in the taproom. Furthermore, the brewery has beer to go for purchase! Beer to go includes a growler with your choice of beer, or cans of the Mangose, UpCo Lager, Hop Dread Red IPA, or Bogey Free Session IPA. In addition to availability in the taproom, UpCountry's beer may be found all over town in various grocery stores, bottle shops, and bars in Asheville, including towns like Woodfin, Waynesville, Canton, Candler, Black Mountain, Arden, Hendersonville, Weaverville, and surrounding areas.

We've got our extensive beer list that is ideal for beer nerds everywhere. We value creativity and daring recipes as well as those go-to, easy drinking styles that any individual can enjoy. We've lately been infusing some of our brews with various syrups and flavors for an extra creative kick. The brewery also includes a Randall for infusions and also a pilot brew system to take the brewing a step further. We are all about experimenting and seeing what deliciousness we can create using the knowledge from each brewer!

In addition to offering delicious beer, UpCountry has red and white wines as well as a full liquor bar of whiskey, vodka, gin, tequila, and other spirits for everyone to enjoy. You don't have to be a hard core beer expert to enjoy alcohol at our place-we've got alternatives for everyone! Apart from liquor, UpCountry can offer signature cocktails that can rotate throughout the year based on the season.

Food

In addition to brewing and selling delicious beer, UpCountry offers a full food menu featuring appetizers, pizzas, burgers, salads, hot dogs, soups, and even meals for dogs. We've got dessert alternatives for the sweet tooths out there, too! Our wide menu variety offers something for everyone! We're also vegan and gluten-free friendly. Even though you're on a diet, we will do our best to accommodate you. We've got plenty of alternatives for the whole family, as well as kid-friendly and dog friendly menu for friends and family to enjoy.

When you have worked up an appetite hiking the Blue Ridge Parkway or floating down the French Broad River, UpCountry is the ideal place to connect to family or friends and satisfy your hunger. After eating your dinner, lunch or snack, you can try the corn hole or other activities that we have scheduled at the brewery. In addition to live music, we host a yoga class on Sunday mornings, music bingo on Wednesdays, and local pint nights on Thursdays.

Community

Each month, UpCountry prefers a different local nonprofit to represent their 'Miracle Pint Night' each Thursday. UpCountry undoubtedly worked with different organizations before like Smokies, Habitat for Humanity, LEAF, Asheville Humane Society, and The Rainbow School. On Thursdays, UpCountry hosts the pint night with a unique glass that varies week by week. Consumers can buy a featured beer and they could also keep the glass, with 10 percent profit going to the featured nonprofit. At UpCountry, community is really important and these pint nights can be a way for the brewery to give back.

Local Art And Music

UpCountry Brewing supports local art and music in Asheville and close, surrounding areas, including Black Mountain, Woodfin, East Asheville, and the River Arts District.

In house, UpCountry hosts a local artist monthly with Bad Craft, an artist shop located in Black Mountain, NC. The brewery showcases one artist every month to display their artwork in UpCountry's taproom for display as well as for purchase. In addition to a month long campaign, each artists gets a designated Pint Night at the brewery as well as at Bad Craft. The artist of the month can show and discuss their work and a pint glass feature the work of the artist can be available. UpCountry values the support of local art, music, and beer, and will continue to demonstrate their support for all of these avenues of Asheville. Community and business relationships are important for John Cochran, the owner of UpCountry, along with the support of the staff so the brewery will invariably look forward to continue the Pint Nights.

Music

UpCountry brewing is proud to offer live, local music every night. If you will take your friends and family members to tourist spots including Biscuit Head, Nine Mile, and Rocky's Hot Chicken Shack, you can always bring them to UpCountry for a night of Bluegrass, Music bingo, Open Mic, and live local music. We like to host solo musicians including Dave Desmelik, Anya Hinkle, Old Sap, Stephen Horvath, Robin Lewis, Nikki Forbes, Scott Stetson, and more. We are even hosting those Jerry Garcia and Grateful Dead Tributes. These include bands like Phuncle Sam, The Paper Crowns, and The Dirty Dead. Other bands that we love to host include The Junk Drawer, Mama Danger, the Free Wheelin' Mamas, Cat and Crow, Kaizen with Jeff Sipe, Astral Plainsmen, Cyndi Lou and The Want to, Sirius B., Moonlight Street Folk, The Dirty Badgers, and several more.

In addition to hosting live music, it's no secret that UpCountry Brewing is a bunch of hardcore Phish fans! The brewery was known for live streaming music, but it's responsive to Phish plays. They pull down the big projector screen to stream the show and clear the chairs and tables in the music room so everyone can dance. Other live streams the brewery is known for include Widespread Panic, Dead and Co., and Umphrey's McGee. UpCountry motivates Asheville to bring some friends, enjoy some brews, and boogie!

You can check our website or social media pages to know what is happening. We're sure to have something that appeals to everyone. Our social handle is simply @upcountrybrew and we may be found on Facebook, Twitter, and Instagram.

We offer all our music with no cover charge. UpCountry doesn't want to limit live music to having a cover charge, which is why all of our events are free to the public.

Family Friendly/Outdoor Focused

UpCountry Brewing is well known for being family and kid friendly. We've got a huge outdoor patio space with games for the kiddos as well as a cornhole set for family and friends to enjoy. Our patio and courtyard is also dog friendly so bring them with you.

At UpCountry Brewing, we believe that beer and the outdoors go in conjunction. UpCountry values the outdoor activities that Asheville has to offer, anything from floating down the river to tackling a strenuous mountain trail. Our outdoor space is a favorite hangout spot for Asheville residents and visitors alike.

LOCALS AND VISITORS

UpCountry Brewing values being that brewery nested in West Asheville for locals to enjoy as well as a stop right off of Interstate 40 for tourists and visitors. Located on Haywood Road in West Asheville, we're surrounded by thousands of neighbors and are proud to be their 'neighborhood bar' for parties, large gatherings, or simply having a beer with friends.

Think of UpCountry when you have exited Highway 26 and you're coming up Patton... but specifically think of UpCountry when you're craving a cold, craft beer. We are just right across The Odditorium, which is a West Asheville staple that you can visit before or after you come to our place.

For the people who are only passing through, UpCountry can offer a welcoming and personable experience. Our staff is friendly and Cicerone certified, meaning we're knowledgeable in all things beer! Our beer-tenders are able to offer suggestions based on the types of beer you and your friends enjoy. It is known as the Beer City Capital of the United States.

Tours

UpCountry Brewing offers beer tours by special request. Just check our website for information! In addition to beer tastings and a tour of the new taproom, you will receive a guided tour of the brew house and as well as a 'Beer 101' crash course in how to make and produce beer. In addition to the beer making process, you will learn what UpCountry's equipment does, and how each beer is brewed, from the recipe invention to kegging out the finished product in either cans or kegs.

Stopping by Asheville for a visit? Connect to Asheville Brewery Tours or LEAP Frog tours for a guided tour of UpCountry Brewing alongside at least two other breweries in the area. By using these tours to multiple breweries in the area, you will learn the difference between the different brew house in terms of production, size, beer styles and more.

Merchandise

While you're here, make sure you pick up some merchandise! UpCountry offers t-shirts, hats, patches, caribeaner mugs, pint glasses, growlers, and more for purchase. You should not forget our beer to go. We offer growlers and cans for your adventures, whether it be at home, on the river, or at a campsite.

Good Beer Hunting

UpCountry's latest logo re-design has been first class thanks to friends at Good Beer Hunting in Chicago, IL. Designers Michael Kiser, Cooper Foszcz, and Mike Duesenberg have done an outstanding job with designing the labeling artwork for UpCountry's Hop Dread, Mangose, Isoprene Hazy IPA, and UpCo Mountain Lager. There are several more canning designs on the way, so stay tuned for what UpCountry and Good Beer Hunting come up with!

Georgia Bulldogs

If you don't have any idea yet, the owner of UpCountry Brewing is definitely a DAWG Alum. UpCountry has become a go-to spot in Asheville for watching the Georgia Bulldogs games. Keep an eye out, because Cochran will wear his jersey.

Private Parties

UpCountry has hosted wedding rehearsals, private events, catering events, and birthday parties in the past. Plan yours here! The floor layout of UpCountry is extremely unique since we have 2 separate spaces to enjoy your special event. Whether it's a graduation celebration, an out of town get together, or an office party, we have got you covered.

Outside Festivals And Fun

Asheville has so many cool places to check out, specifically in the beer-related scene. Asheville is also home to numerous festivals too, each food, beer, or music connected. UpCountry has made an appearance at many of these, including Burning Can, Asheville Beer Festival, Oktoberfest, Beer City Festival, Battle of the Burger, Brewgrass, Asheville Beer Expo, and more. UpCountry loves taking part in anything that gets people to try the delicious beer that they create.

In Summary

UpCountry Brewing actually focuses on local support through music, art and nonprofit. The bottom line is that the passion of UpCountry Brewing for crafting beer along with a memorable experience for family, friends and others will make it an excellent place to drink beer.

Whether you take this beer to the mountains or it takes you, we'll see you there.



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