Inside Major Criteria When Looking At West Asheville Brewery

The primary mission of UpCountry Brewing is to help produce wonderful experiences while sharing our passion in crafting beer, local music and more. We are doing this by concentrating on the Carolina mountain region where we are operating. As a community-oriented brewery, West Asheville taproom is the perfect place to plan your next trip and to catch up with your family members and friends.

We've got an intimate indoor setting, big backyard and also a huge space for live local music so UpCountry Brewing can provide a variety of beer styles while also offering a full brewpub food menu for locals and visitors.

UpCountry Brewing was actually set up in 2016 by craft beer industry veteran John Cochran. John actually worked alongside different beer-related jobs in more than twenty years in the brewing industry and he is thrilled to go back and produce a small, local brewery concentrating on wonderful beers, fun times and buddies. UpCountry Brewing is located at 1042 Haywood Road in West Asheville and it is a brewery, taproom and also a music venue.

John Cochran

Beer

UpCountry Brewing can provide a range of beer styles, which will include saisons, IPAs, sours, porters, stouts and much more. With about 20 of its own beers on tap, the brew house is thinking of making new beers for everyone to enjoy. UpCountry Brewing will offer goblets, pints, flights and a 22-ounce pour in the taproom. Furthermore, the brewery has beer to go for purchase! Beer to go includes a growler with your selection of beer, or cans of the Mangose, UpCo Lager, Hop Dread Red IPA, or Bogey Free Session IPA. Along with availability in the taproom, UpCountry's beer may be found all over town in different grocery stores, bottle shops, and bars in Asheville, including towns like Woodfin, Waynesville, Canton, Candler, Black Mountain, Arden, Hendersonville, Weaverville, and surrounding locations.

Our extensive beer list is great for beer nerds everywhere. We value creativity more than anything else in addition to daring recipes that everyone will absolutely enjoy. We are infusing a lot of our brews with different syrups and flavors that can offer an additional creative kick. The brewery also has a Randall for infusions and a pilot brew system to help take the brewing a step further. We always focus on experimentation and seeing the deliciousness that we can make with the usage of the knowledge from the brewers.

Aside from this, we provide delicious beer and UpCountry also offers red and white wines and a full liquor bar of gin, vodka, whiskey, tequila and others. You do not need to be a hard-core beer aficionado to be able to enjoy our alcohol since we have selections for everyone. Along with liquor, UpCountry offers craft signature cocktails that rotate through the year according to the season.

Food

Aside from brewing and selling beer, UpCountry can provide a full food menu that features appetizers, burgers, pizzas, salads, soups, hot dogs and meals for dogs. We've got dessert selections for the sweet tooths out there, too! Our wide menu variety offers something for everyone! We're also vegan and gluten-free friendly. Even though you are on a diet, we will do our best to accommodate you. We've got plenty of selections for the entire family, in addition to kid-friendly and dog friendly menu for friends and family to enjoy.

When you have worked up an appetite hiking the Blue Ridge Parkway or floating down the French Broad River, UpCountry is the ideal place to talk with family or friends and satisfy your hunger. After consuming your lunch, dinner, or snack, enjoy corn hole or one of the many activities we have scheduled at the brewery. Apart from live music, we also provide yoga class during Sunday, music bingo on Wednesday and local pint nights on Thursdays.

Community

Each month, UpCountry will be choosing a local nonprofit to represent their "Miracle Pint Night" every Thursday. UpCountry definitely worked with different organizations before like Smokies, Habitat for Humanity, LEAF, Asheville Humane Society, and The Rainbow School. On Thursdays, UpCountry hosts the pint night with a unique glass that varies week by week. Consumers buy a featured beer and get to keep the glass, with ten percent of that beer's sales going towards the featured nonprofit. At UpCountry, community is absolutely important and these pint nights will be a way for the brewery to give back.

Local Art And Music

UpCountry Brewing helps local art and music in Asheville and close, surrounding locations, including Black Mountain, Woodfin, East Asheville, and the River Arts District.

In house, UpCountry hosts a local artist monthly with Bad Craft, an artist shop situated in Black Mountain, NC. The brewery will be featuring one artist a month to display their artwork at the taproom of UpCountry for purchase and display. Along with a month long campaign, each artists gets a designated Pint Night at the brewery in addition to at Bad Craft. The artist of the month can present and discuss their work and a pint glass feature the work of the artist will be available. UpCountry will always support the local music, art and beer in your community and will continue to do this in the foreseeable future. Community and business relationships are extremely important to UpCountry's owner, John Cochran, in addition to the UpCountry staff, so the brewery anticipates continue Pint Nights like these to support!

Music

UpCountry brewing is always proud to offer live, local music on a nightly basis. If you'll take your friends and family members to tourist spots including Biscuit Head, Nine Mile, and Rocky's Hot Chicken Shack, you could always bring them to UpCountry for a night of Bluegrass, Music bingo, Open Mic, and live local music. We are always proud to host solo musicians including Dave Desmelik, Anya Hinkle, Old Sap, Stephen Horvath, Robin Lewis, Nikki Forbes, Scott Stetson, and more. We also love hosting those Jerry Garcia and Grateful Dead Tributes! These include bands like Phuncle Sam, The Paper Crowns, and The Dirty Dead. Other bands that we love to host include The Junk Drawer, Mama Danger, the Free Wheelin' Mamas, Cat and Crow, Kaizen with Jeff Sipe, Astral Plainsmen, Cyndi Lou and The Want to, Sirius B., Moonlight Street Folk, The Dirty Badgers, and several more.

Along with hosting live music, it is no secret that UpCountry Brewing is a bunch of hardcore Phish fans! The brewery is well-known for live streaming music, but is extra attentive to when Phish plays. They will pull down the large projector screen to be able to stream the show and clear all the chairs and tables in the music room so everyone can dance freely. The other known live streams that the brewery is concentrating on are Widespread Panic, Dead and Co., and Umphrey's McGee. UpCountry will always encourage Asheville to bring some friends, enjoy brews and boogie.

To know what is happening, you could check our website and social media pages. We are going to absolutely have something that would be wonderful for everyone. Our social tag is simply @upcountrybrew and we may be found on Facebook, Twitter, and Instagram.

All of our music could have no cover charge. UpCountry doesn't want to limit live music to having a cover charge, which is why all of our events are free to the public.

Family Friendly/Outdoor Focused

UpCountry Brewing is well known for being family and kid friendly. We've got a huge outdoor patio space with games for the kiddos in addition to a cornhole set for friends and family to enjoy. Our patio and courtyard is also dog friendly so bring them with you.

At UpCountry Brewing, we always think that beer and outdoors are related with each other. UpCountry Brewing always pay attention to the outdoor activities that Asheville can provide from floating down the river to climbing the mountain trail. Our outdoor space is a favorite for Asheville residents and visitors.

LOCALS AND VISITORS

UpCountry Brewing values being that brewery nested in West Asheville for locals to enjoy in addition to a stop right off of Interstate 40 for tourists and visitors. It is situated on Haywood Road in West Asheville and it is surrounded by thousands of neighbors and are extremely proud to be their "neighborhood bar" for parties, gatherings or simply having beer with friends.

You are definitely thinking of UpCountry when you exited Highway 26 and you are coming up Patton, but you need to think of it when you need a cold, craft beer. We are just right across The Odditorium, which a spot in West Asheville that you should never miss after or before you decide to come to our place.

For tourists or just for those passing through, UpCountry offers a welcoming and personable experience. Our staff is friendly and Cicerone certified, meaning we're knowledgeable in all things beer! Our beer-tenders are able to offer suggestions based on the kinds of beer you and your friends enjoy. Well, you did venture to the beer city Capital of the United States.

Tours

UpCountry Brewing will offer beer tours by special request and you could look at our website for information. Along with beer tastings and a tour of the new taproom, you'll receive a guided tour of the brew house and in addition to a 'Beer 101' crash course in how to make and produce beer. Along with the beer making process, you'll learn what UpCountry's equipment does, and how each beer is brewed, from the recipe invention to kegging out the finished product in either cans or kegs.

Do you want to stop by Asheville for a visit? You may talk with Asheville Brewery Tours or LEAP Frog tours for a guided tour of UpCountry Brewing together with at least 2 other breweries. Utilizing these tours is a terrific way to tour multiple breweries in your community while learning how each brew house is different from the last in terms of size, production, beer styles, and more.

Merchandise

While you are staying here, you could have a look at some of the merchandise because UpCountry will offer hats, t-shirts, patches, pint glasses, caribeaner mugs, growlers and more. And, of course, do not forget your beer to go! We will offer growlers and cans for your different adventures.

Good Beer Hunting

UpCountry's latest logo re-design has been highly rated thanks to friends at Good Beer Hunting in Chicago, IL. Designers Michael Kiser, Cooper Foszcz, and Mike Duesenberg have done an exceptional job with creating the labeling artwork for UpCountry's Hop Dread, Mangose, Isoprene Hazy IPA, and UpCo Mountain Lager. There are several more canning designs on the way, so stay tuned for what UpCountry and Good Beer Hunting come up with!

Georgia Bulldogs

If you do not have any idea yet, the owner of UpCountry Brewing is definitely a DAWG Alum. UpCountry has now become a go to spot in Asheville in watching the Georgia Bulldogs. Cochran will absolutely wear his jersey so you need to keep an eye out.

Private Parties

UpCountry has hosted wedding rehearsals, private events, catering events, and birthday parties previously. Plan yours here! The floor layout of UpCountry is very special and unique because we have 2 separate spaces to enjoy your special event. Whether it is a graduation celebration, an out of town get together, or an office party, we've got you covered.

Outside Festivals And Fun

Asheville has so many cool areas to check out, specially in the beer-related scene. Asheville is also home to numerous festivals too, each food, beer, or music related. UpCountry already made an appearance at different festivals like Burning Can, Asheville Beer Festival, Oktoberfest, Beer City Festival, Battle of the Burger, Brewgrass, Asheville Beer Expo, and more. UpCountry loves taking part in anything that gets individuals to try the delicious beer that they produce.

In Summary

UpCountry Brewing actually focuses on local support through music, art and nonprofit. Bottom line is that UpCountry's passion for craft beer coupled with a memorable experience with friends, family, and the outdoors makes it a wonderful place to grab a beer with friends.

Whether you take this beer to the mountains or it takes you, we are going to see you there.



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