Necessary Elements When Considering West Asheville Brewery

The mission of UpCountry Brewing is to help create wonderful experiences while we share our passion to craft beer, local music and for getting outside. We can do this by concentrating on the Carolina mountain region where we're located. West Asheville taproom is the ideal spot to plan your next adventure while also catching up with your friends and family members as it is a community oriented brewery.

We presently have an intimate door setting, big backyard and a large space for live local music so UpCountry Brewing can provide plenty of beer styles while supplying a full brewpub food menu for locals and visitors.

UpCountry Brewing started in 2016 by John Cochran, who is referred to as a craft beer industry veteran since the mid 90s. John worked with beer-related jobs in his more than Twenty years in brewing and he is quite excited to obtain back to his root by supplying a small, local brewery with a spotlight on fun times, wonderful beers and good friends. UpCountry Brewing is found at 1042 Haywood Road in West Asheville and it's a brewery, taproom and also a music venue.

West Asheville Beer

Beer

UpCountry Brewing offers a wide variety of beer styles, including saisons, IPAs, sours, porters, stouts, and more. With about 20 of its own beers on tap, the brew house is thinking about making new beers for everyone to enjoy. UpCountry Brewing can offer flights, pints, goblets and also a 22-once pour in the taproom. Also, the brewery has beer to go ready for purchase. Beer to go would include a growler with your selection of beer or cans of the Mangose, UpCo Lager, Hop Dread Red IPA, or Bogey Free Session IPA. Along with availability in the taproom, UpCountry's beer may be found all over town in different grocery stores, bottle shops, and bars in Asheville, including towns like Woodfin, Waynesville, Canton, Candler, Black Mountain, Arden, Hendersonville, Weaverville, and surrounding locations.

We have our extensive beer list that's perfect for beer nerds everywhere. We always value creativity and daring recipes along with those go-to, easy drinking styles that everyone would enjoy. We've recently been infusing some of our brews with different syrups and flavors for an extra creative kick. The brewery also has a Randall for infusions, in addition to a pilot brew system to take brewing an extra step further. We're all about experimenting and seeing what deliciousness we can create using the knowledge from each brewer!

Along with offering delicious beer, UpCountry has red and white wines in addition to a full liquor bar of whiskey, vodka, gin, tequila, and other spirits for everyone to enjoy. You do not have to be a hardcore beer expert to be able to enjoy our alcohol since we have choices for everyone. Along with liquor, UpCountry offers craft signature cocktails that rotate throughout the year based on the season.

Food

Along with brewing and selling delicious beer, UpCountry offers a full food menu featuring appetizers, pizzas, burgers, salads, hot dogs, soups, and even meals for dogs. We even have dessert choices for the individuals who love sweets. Our wide menu variety offers something for everyone! We're also vegan and gluten-free friendly. Even if you're actually on a diet, we're going to do everything to accommodate you. We have plenty of choices for the whole family, in addition to kid-friendly and dog friendly menu for friends and family to enjoy.

When you have worked up an appetite by hiking at the Blue Ridge Parkway or floating down the French Broad River, UpCountry is the ideal place to meet with your friends and satisfy your hunger. After eating your dinner, lunch or snack, you may try the corn hole or other activities that we have scheduled at the brewery. Apart from live music, we have a yoga class during Sunday, music bingo on Wednesday and local pint nights on Thursdays.

Community

Every month, UpCountry can choose a local nonprofit to represent their "Miracle Pint Night" every Thursday. UpCountry already worked different organizations including Smokies, Habitat for Humanity, LEAF, Asheville Humane Society, and The Rainbow School. On Thursdays, UpCountry hosts the pint night with a unique glass that varies week by week. Consumers buy a featured beer and get to keep the glass, with 10 percent of that beer's sales going towards the featured nonprofit. At UpCountry, community is certainly important and the pint nights could be a good way to give back.

Local Art And Music

UpCountry Brewing supports local art and music in Asheville and close, surrounding locations, including Black Mountain, Woodfin, East Asheville, and the River Arts District.

In house, UpCountry hosts a local artist monthly with Bad Craft, an artist shop positioned in Black Mountain, NC. The brewery will showcase one artist every month to display their artwork at the taproom of UpCountry for display and purchase. Along with a month long campaign, each artists gets a designated Pint Night at the brewery in addition to at Bad Craft. The artist of the month can present and discuss their work and a pint glass feature the work of the artist could be available. UpCountry will invariably value the support of local music, art and beer and they will continue to support all of these. Community and business relationships are important for John Cochran, the owner of UpCountry, along with the support of the staff so the brewery will invariably look forward to continue the Pint Nights.

Music

UpCountry brewing is proud to provide live, local music every night. Once you've taken the friends and family to the tourist spots like Biscuit Head, Nine Mile, and Rocky's Hot Chicken Shack, bring them down to UpCountry for an intimate night of Bluegrass, Open Mic, Music Bingo, or live local music on Thursday, Friday, and Saturday nights. We love hosting solo musicians like Dave Desmelik, Anya Hinkle, Old Sap, Stephen Horvath, Robin Lewis, Nikki Forbes, Scott Stetson, and more. We're even hosting those Jerry Garcia and Grateful Dead Tributes. These include bands like Phuncle Sam, The Paper Crowns, and The Dirty Dead. Other bands that we love to host include The Junk Drawer, Mama Danger, the Free Wheelin' Mamas, Cat and Crow, Kaizen with Jeff Sipe, Astral Plainsmen, Cyndi Lou and The Want to, Sirius B., Moonlight Street Folk, The Dirty Badgers, and several more.

Along with hosting live music, it's no secret that UpCountry Brewing is a bunch of hardcore Phish fans! The brewery is known for live streaming music, but it's extra focus on when Phish plays. They pull down the large projector screen to stream the show and clear the chairs and tables in the music room so everyone can dance. The other known live streams that the brewery is concentrating on are Widespread Panic, Dead and Co., and Umphrey's McGee. UpCountry will invariably encourage Asheville to bring some friends, enjoy brews and boogie.

You can check our website or social media pages to understand what is happening. We are going to have something that would appeal to everyone. Our social tag is simply @upcountrybrew and we may be found on Facebook, Twitter, and Instagram.

All of our music could have no cover charge. UpCountry does not want to limit live music to having a cover charge, which is why all of our events are free to the public.

Family Friendly/Outdoor Focused

UpCountry Brewing is well known for being family and kid friendly. We have a large outdoor patio space with games intended for kids and a cornhole set for family and friends to enjoy. Our patio and courtyard are dog friendly, so bring the pup too!

At UpCountry Brewing, we always believe that beer and outdoors are connected with each other. UpCountry values the outdoor activities that Asheville has to offer, everything from floating down the river to tackling a strenuous mountain trail. Our outdoor space is a favorite for Asheville residents and visitors.

LOCALS AND VISITORS

UpCountry Brewing values being that brewery nested in West Asheville for locals to enjoy in addition to a stop right off of Interstate 40 for tourists and visitors. Found on Haywood Road in West Asheville, we're surrounded by thousands of neighbors and are proud to be their 'neighborhood bar' for parties, big gatherings, or simply having a beer with friends.

Think of UpCountry when you have exited Highway 26 and you're coming up Patton... but specifically think of UpCountry when you're craving a cold, craft beer. We're right across from our good friends at The Odditorium, a West Asheville staple that you need to totally check out before or after you're at our place.

For tourists or just for those passing through, UpCountry offers a welcoming and personable experience. Our staff is friendly and Cicerone certified, meaning we're knowledgeable in all things beer! Our beer-tenders are able to offer suggestions based on the types of beer you and your friends enjoy. It is referred to as the Beer City Capital of the United States.

Tours

UpCountry Brewing offers beer tours by special request. Just check our website for information! Along with beer tastings and a tour of the new taproom, you'll receive a guided tour of the brew house and in addition to a 'Beer 101' crash course in how you can make and produce beer. Along with the beer making process, you'll learn what UpCountry's equipment does, and how each beer is brewed, from the recipe invention to kegging out the finished product in either cans or kegs.

Stopping by Asheville for a visit? Connect with Asheville Brewery Tours or LEAP Frog tours for a guided tour of UpCountry Brewing alongside at least two other breweries in the area. Utilizing these tours is a terrific way to tour multiple breweries in the area while learning how each brew house is different from the last in terms of size, production, beer styles, and more.

Merchandise

While you're here, be sure you pick up some merchandise! UpCountry offers t-shirts, hats, patches, caribeaner mugs, pint glasses, growlers, and more for purchase. And, of course, don't forget your beer to go! We offer growlers and cans for your adventures, whether it be at home, on the river, or at a campsite.

Good Beer Hunting

UpCountry's latest logo re-design has been highly rated thanks to friends at Good Beer Hunting in Chicago, IL. Designers Michael Kiser, Cooper Foszcz, and Mike Duesenberg did a terrific job in creating the labeling artwork for Mangose, Isoprene Hazy IPA, UpCo Mountain Lager and Hop Dread. You have to stay tuned since there are several more canning designs which are on the way.

Georgia Bulldogs

For those who don't know, UpCountry Brewing's owner, John Cochran, is a DAWG Alum! UpCountry has now become a go to spot in Asheville in watching the Georgia Bulldogs. Keep an eye out, because Cochran will wear his jersey.

Private Parties

UpCountry is hosting wedding rehearsals, catering events, private events, birthday parties and more. Plan yours here! The floor layout of UpCountry is quite unique since we have 2 separate spaces to enjoy your special event. Whether this is a graduation celebration, an out of town meet up or an office party, we unquestionably have you covered.

Outside Festivals And Fun

Asheville has so a lot of cool areas to examine out, specifically in the beer-related scene. Asheville is also home to numerous festivals too, each food, beer, or music connected. UpCountry has made an appearance at a lot of of these, including Burning Can, Asheville Beer Festival, Oktoberfest, Beer City Festival, Battle of the Burger, Brewgrass, Asheville Beer Expo, and more. UpCountry loves taking part in anything that gets individuals to try the delicious beer that they create.

In Summary

UpCountry Brewing areas value on local support through music, art, and nonprofit. Bottom line is that UpCountry's adoration for craft beer coupled with a memorable experience with friends, family, and the outdoors makes it a wonderful place to grab a beer with friends.

Whether you take this beer to the mountains or it takes you, we will see you there.



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