Step-By-Step Quick Advice When Looking At West Asheville Brewery

UpCountry Brewing's mission is to produce great experiences while showing our love for craft beer, local music, and for acquiring outside. We make this happen by focusing on the Carolina mountain region where we live and play.

As a community driven brewery, our West Asheville taproom is the ideal location to plan your next adventure while catching up with family and friends. With a large backyard, intimate indoor seating, and a generous space for live local music, UpCountry Brewing serves a number of craft beer styles while giving a full brewpub food menu for locals and visitors alike.

UpCountry Brewing was founded in 2016 by John Cochran, a craft beer industry veteran since the mid-1990's. John already has a lot of beer-related jobs within his 20 years in brewing and he is very excited to obtain back to his roots by giving a small, local brewery focusing on good friends, wonderful beers and fun times.

UpCountry Brewing is a taproom, brewery and a music venue that you may find at 1042 Haywood Road in West Asheville. We'd want to say that we are brewing our beer in "West, West Asheville," as it is the brewery found furthest west.

John Cochran

Beer

UpCountry Brewing offers a number of beer styles, including saisons, IPAs, sours, porters, stouts, and more. We have over 20 types of beers on tap and we are still planning to produce new beers that everyone will definitely enjoy. UpCountry offers flights, goblets, pints, and even a twenty-two ounce pour in the taproom. Additionally, the brewery has beer to go for purchase! Beer to go includes a growler with your choice of beer, or cans of the Mangose, UpCo Lager, Hop Dread Red IPA, or Bogey Free Session IPA. Along with the taproom, the beer of UpCountry may be found in various towns and grocery stores, bottle shops and bars situated in Asheville, together with the towns like Woodfin, Waynesville, Canton, Candler, Black Mountain, Arden, Hendersonville, Weaverville, and surrounding areas.

Our extensive beer list is suitable for beer nerds everywhere. We value creativity more than anything else as well as daring recipes that everyone will definitely enjoy. We've lately been infusing some of our brews with various syrups and flavors for an extra creative kick. The brewery also has a Randall for infusions, as well as a pilot brew system to take brewing an extra step further. We are all about experimenting and seeing what deliciousness we can produce using the knowledge from each brewer!

In addition to providing delicious beer, UpCountry has red and white wines as well as a full liquor bar of whiskey, vodka, gin, tequila, and other spirits for everyone to enjoy. We have selections for everyone so you do not need to be a hard core beer expert in order to enjoy our alcohol. In addition to liquor, UpCountry offers craft signature cocktails that rotate throughout the year based on the season.

Food

Aside from brewing and selling beer, UpCountry can offer a full food menu that features appetizers, burgers, pizzas, salads, soups, hot dogs and meals for dogs. We even have dessert selections for the people who love sweets. Our wide menu variety offers something for everyone! We're also vegan and gluten-free friendly. Even when you're actually on a diet, we will try everything to accommodate you. We have plenty of selections for the whole family, as well as kid-friendly and dog friendly menu for friends and family to enjoy.

When you've worked up an appetite hiking the Blue Ridge Parkway or floating down the French Broad River, UpCountry is the perfect place to meet up with friends or family and satisfy your hunger. After you eat your dinner, lunch or snack, you may always try our corn hole and other activities scheduled at the brewery. Aside from live music, we've got a yoga class during Sunday, music bingo on Wednesday and local pint nights on Thursdays.

Community

Each month, UpCountry can be selecting a local nonprofit to represent their "Miracle Pint Night" every Thursday. UpCountry has worked with organizations including Friends of the Smokies, Habitat for Humanity, LEAF, Asheville Humane Society, and The Rainbow School. On Thursdays, UpCountry will host the pint night with a unique glass that could be changed every week. Consumers buy a featured beer and get to keep the glass, with ten percent of that beer's sales going towards the featured nonprofit. At UpCountry, community is basically important and these pint nights can be a method for the brewery to give back.

Local Art And Music

UpCountry Brewing helps local art and music in Asheville and close, surrounding areas, including Black Mountain, Woodfin, East Asheville, and the River Arts District.

In house, UpCountry hosts a local artist of the month with Bad Craft, an artist shop in Black Mountain, NC. The brewery showcases one artist each month to display their artwork in UpCountry's taproom for display as well as for purchase. In addition to a month long campaign, each artists gets a designated Pint Night at the brewery as well as at Bad Craft. The artist of the month is present and able to discuss their work, and a pint glass featuring the artist's work is available for purchase. UpCountry values the support of local art, music, and beer, and will continue to show their support for all of these avenues of Asheville. Community and business relationships are important for John Cochran, the owner of UpCountry, together with the support of the staff so the brewery will invariably look forward to continue the Pint Nights.

Music

UpCountry brewing is proud to offer live, local music every night. Once you've taken the friends and family to the tourist spots like Biscuit Head, Nine Mile, and Rocky's Hot Chicken Shack, bring them down to UpCountry for an intimate night of Bluegrass, Open Mic, Music Bingo, or live local music on Thursday, Friday, and Saturday nights. We love hosting solo musicians like Dave Desmelik, Anya Hinkle, Old Sap, Stephen Horvath, Robin Lewis, Nikki Forbes, Scott Stetson, and more. We are even hosting those Jerry Garcia and Grateful Dead Tributes. It is going to include various bands including The Paper Crowns, The Dirty Dead and Phuncle Sam. We've got other bands that we love to host like The Junk Drawer, Mama Danger, the Free Wheelin' Mamas, Cat and Crow, Kaizen with Jeff Sipe, Astral Plainsmen, Cyndi Lou and The Want to, Sirius B., Moonlight Street Folk, The Dirty Badgers, and several more.

Aside from hosting live music, it is already known that UpCountry Brewing is a bunch of hardcore Phish fans. The brewery is well-known for live streaming music, but is extra attentive to when Phish plays. They typically pull down the big projector screen to stream each show and clear out the chairs and tables in the music room so that Asheville can dance it out! The other known live streams that the brewery is focusing on are Widespread Panic, Dead and Co., and Umphrey's McGee. UpCountry encourages Asheville to bring some friends, enjoy some brews, and boogie!

To learn what is happening, you may check our website and social media pages. We will have something that could appeal to everyone. Our social handle is @upcountrybrew and you may find us in Twitter, Facebook and Instagram.

All of our music may have no cover charge. UpCountry doesn't want to limit live music to having a cover charge, which is why all of our events are free to the public.

Family Friendly/Outdoor Focused

UpCountry Brewing is recognized for being family and kid friendly. We have a massive outdoor patio space with games for the kiddos as well as a cornhole set for family and friends to enjoy. Our patio and courtyard are dog friendly, so bring the pup too!

At UpCountry Brewing, we believe that beer and the outdoors go hand in hand. UpCountry Brewing always value the outdoor activities that Asheville can provide from floating down the river to trying the mountain trail. Our outdoor space is a favorite hangout spot for Asheville residents and visitors alike.

LOCALS AND VISITORS

UpCountry Brewing values being that brewery nested in West Asheville for locals to enjoy as well as a stop right off of Interstate 40 for tourists and visitors. It is found on Haywood Road in West Asheville and it is surrounded by thousands of neighbors and are very proud to be their "neighborhood bar" for parties, gatherings or simply having beer with friends.

You are definitely considering UpCountry when you exited Highway 26 and you're coming up Patton, but you need to think of it when you need a cold, craft beer. We're right across from our good friends at The Odditorium, a West Asheville staple that you must totally have a look at before or after you're at our place.

For tourists or just for those passing through, UpCountry offers a welcoming and personable experience. Our staff is friendly and Cicerone certified, meaning we are knowledgeable in all things beer! Our beer-tenders are able to offer suggestions based on the types of beer you and your friends enjoy. After all, you did venture to the Beer City Capital of the United States!

Tours

UpCountry Brewing can provide beer tours by special request and you may look at our website for information. In addition to beer tastings and a tour of the new taproom, you are going to receive a guided tour of the brew house and as well as a 'Beer 101' crash course in how to make and produce beer. In addition to the beer making process, you are going to determine what UpCountry's equipment does, and how each beer is brewed, from the recipe invention to kegging out the finished product in either cans or kegs.

Do you want to come to Asheville for a visit? You could always interact with Asheville Brewery Tours or LEAP Frog tours for a guided tour of UpCountry Brewing together with 2 other breweries. Utilizing these tours is a fantastic way to tour multiple breweries in the area while learning how each brew house is different from the last in terms of size, production, beer styles, and more.

Merchandise

While you're here, you may pick up some merchandise because UpCountry provides hats, t-shirts, patches, pint glasses, caribeaner mugs, growlers and more. You need to not forget our beer to go. We can offer growlers and cans for your adventures whether it is at home, at the river or campsite.

Good Beer Hunting

UpCountry's latest logo re-design have been the best and it is all thanks to Good Beer Hunting in Chicago, IL. Designers Michael Kiser, Cooper Foszcz, and Mike Duesenberg have done an exceptional job with designing the labeling artwork for UpCountry's Hop Dread, Mangose, Isoprene Hazy IPA, and UpCo Mountain Lager. You have to stay tuned as there are several more canning designs that are on the way.

Georgia Bulldogs

If you do not know yet, the owner of UpCountry Brewing is a DAWG Alum. UpCountry has become a go-to spot in Asheville for watching the Georgia Bulldogs games. You have to keep an eye out because Cochran will definitely wear his jersey.

Private Parties

UpCountry has been hosting wedding rehearsals, private events, catering events, birthday parties and more in the past. Plan yours here! UpCountry's floor layout is unique because we've got two separate spaces for you to enjoy your special event. Whether this is a graduation celebration, an out of town celebration or an office party, we got you covered.

Outside Festivals And Fun

There are a lot of cool places and beer-related scene in Asheville. Asheville is the home for various festivals too. UpCountry has made an appearance at a lot of of these, including Burning Can, Asheville Beer Festival, Oktoberfest, Beer City Festival, Battle of the Burger, Brewgrass, Asheville Beer Expo, and more. UpCountry loves taking part in anything that gets people to try the delicious beer that they produce.

In Summary

UpCountry Brewing places value on local support through music, art, and nonprofit. Bottom line is that UpCountry's love for craft beer coupled with a memorable experience with friends, family, and the outdoors makes it a wonderful place to grab a beer with friends.

Whether you are going to take this beer to the mountains or it takes you, we will see you there.



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