The Ideal Tips When Looking At West Asheville Brewery

UpCountry Brewing's mission is to create amazing experiences while showing our love for craft beer, local music, and for acquiring outside. We make this happen by focusing on the Carolina mountain region where we live and play.

As a community driven brewery, our West Asheville taproom is the ideal location to plan your next adventure while catching up with family and friends. With a large backyard, intimate indoor seating, and a generous space for live local music, UpCountry Brewing serves a wide variety of craft beer styles while giving a full brewpub food menu for locals and visitors alike.

UpCountry Brewing was founded in 2016 by John Cochran, a craft beer industry veteran since the mid-1990's. John has worked many beer-related jobs in his 20+ years in brewing (including co-founding Terrapin Beer Company), and he is excited to obtain back to his roots by providing a small, local brewery with a spotlight on fun times, good friends, and wonderful beers.

UpCountry Brewing is a taproom, brewery and a music venue that you can find at 1042 Haywood Road in West Asheville. We would want to say that we are brewing our beer in "West, West Asheville," since it is the brewery found furthest west.

John Cochran

Beer

UpCountry Brewing offers a wide variety of beer styles, including saisons, IPAs, sours, porters, stouts, and more. With twenty of its own beers on tap, the brew house is constantly thinking up and creating new beers for Asheville to enjoy. UpCountry Brewing will offer goblets, pints, flights and a 22-ounce pour in the taproom. Also, the brewery has beer to go ready for purchase. Beer to go would include a growler with your choice of beer or cans of the Mangose, UpCo Lager, Hop Dread Red IPA, or Bogey Free Session IPA. In addition to availability in the taproom, UpCountry's beer may be found all over town in various grocery stores, bottle shops, and bars in Asheville, including towns like Woodfin, Waynesville, Canton, Candler, Black Mountain, Arden, Hendersonville, Weaverville, and surrounding areas.

We've got our extensive beer list that's great for beer nerds everywhere. We always value creativity and daring recipes along with those go-to, easy drinking styles that everyone would enjoy. We are infusing a lot of our brews with various syrups and flavors that will offer an extra creative kick. The brewery also includes a Randall for infusions and also a pilot brew system to take the brewing one step further. We are all about experimenting and seeing what deliciousness we can create using the knowledge from each brewer!

In addition to providing delicious beer, UpCountry has red and white wines as well as a full liquor bar of whiskey, vodka, gin, tequila, and other spirits for everyone to enjoy. We've got choices for everyone so you don't need to be a full on beer expert in order to enjoy our alcohol. Apart from liquor, UpCountry can offer signature cocktails that will rotate throughout the year based on the season.

Food

Apart from selling and brewing beer, UpCountry might also give you a full food menu that could include appetizers, pizzas, salads, soups, hot dogs, burgers and also meals for dogs. We also have dessert choices for the sweet tooths out there, too! Our wide menu variety offers something for everyone! We're also vegan and gluten-free friendly. Even if you're on a diet, we are going to do our best to accommodate you. We've got plenty of choices for the entire family, as well as kid-friendly and dog friendly menu for friends and family to enjoy.

When you've worked up an appetite hiking the Blue Ridge Parkway or floating down the French Broad River, UpCountry is the best place to meet up with friends or family and satisfy your hunger. After eating your dinner, lunch or snack, you can try the corn hole or other activities that we have got scheduled at the brewery. In addition to live music, we host a yoga class on Sunday mornings, music bingo on Wednesdays, and local pint nights on Thursdays.

Community

Each month, UpCountry prefers a different local nonprofit to represent their 'Miracle Pint Night' each Thursday. UpCountry certainly worked with different organizations before like Smokies, Habitat for Humanity, LEAF, Asheville Humane Society, and The Rainbow School. On Thursdays, UpCountry will host the pint night with a unique glass which will be changed every week. Consumers buy a featured beer and get to keep the glass, with ten percent of that beer's sales going towards the featured nonprofit. At UpCountry, community is basically important and these pint nights can be a method for the brewery to give back.

Local Art And Music

UpCountry Brewing helps local art and music in Asheville and close, surrounding areas, like Black Mountain, Woodfin, East Asheville, and the River Arts District.

UpCountry always hosts a local artist monthly together with Bad Craft, an artist shop in Black Mountain, NC. The brewery showcases one artist every month to display their artwork in UpCountry's taproom for display as well as for purchase. Apart from the month long campaign, the artist will also get a designated Pint Night at the brewery and Bad Craft. The artist of the month can present and also discuss their work along a pint glass featuring the work of the artist. UpCountry values the support of local art, music, and beer, and will continue to show their support for all of these avenues of Asheville. Community and business relationships are important for John Cochran, the owner of UpCountry, together with the support of the staff so the brewery will always look forward to continue the Pint Nights.

Music

UpCountry brewing is always proud to offer live, local music on a nightly basis. Once you've taken the friends and family to the tourist spots like Biscuit Head, Nine Mile, and Rocky's Hot Chicken Shack, bring them down to UpCountry for an intimate night of Bluegrass, Open Mic, Music Bingo, or live local music on Thursday, Friday, and Saturday nights. We are always proud to host solo musicians like Dave Desmelik, Anya Hinkle, Old Sap, Stephen Horvath, Robin Lewis, Nikki Forbes, Scott Stetson, and more. We are even hosting those Jerry Garcia and Grateful Dead Tributes. It is going to include various bands like The Paper Crowns, The Dirty Dead and Phuncle Sam. We also have other bands that we love to host like The Junk Drawer, Mama Danger, the Free Wheelin' Mamas, Cat and Crow, Kaizen with Jeff Sipe, Astral Plainsmen, Cyndi Lou and The Want to, Sirius B., Moonlight Street Folk, The Dirty Badgers, and several more.

In addition to hosting live music, it is no secret that UpCountry Brewing is a bunch of hardcore Phish fans! The brewery was noted for live streaming music, but it is responsive to Phish plays. They pull down the big projector screen to stream the show and clear the chairs and tables in the music room so everyone can dance. The other known live streams that the brewery is focusing on are Widespread Panic, Dead and Co., and Umphrey's McGee. UpCountry will always encourage Asheville to bring some friends, enjoy brews and boogie.

To know what is happening, you can check our website and social media pages. We're sure to have something that appeals to everyone. Our social handle is simply @upcountrybrew and we may be found on Facebook, Twitter, and Instagram.

All of our music will have no cover charge. UpCountry does not want to limit the live music to have a cover charge, which is the reason why our events are free to public.

Family Friendly/Outdoor Focused

UpCountry Brewing is well noted for being family and kid friendly. We've got a big outdoor patio space with games designed for children and a cornhole set for family and friends to enjoy. Our patio and courtyard are dog friendly, so bring the pup too!

At UpCountry Brewing, we believe that beer and the outdoors go hand in hand. UpCountry values the outdoor activities that Asheville has to offer, anything from floating down the river to tackling a strenuous mountain trail. Our outdoor space is a favorite hangout spot for Asheville residents and visitors alike.

LOCALS AND VISITORS

UpCountry Brewing values being that brewery nested in West Asheville for locals to enjoy as well as a stop right off of Interstate 40 for tourists and visitors. Found on Haywood Road in West Asheville, we're surrounded by thousands of neighbors and are proud to be their 'neighborhood bar' for parties, large gatherings, or simply having a beer with friends.

You're certainly thinking of UpCountry when you exited Highway 26 and you're coming up Patton, but you need to think of it when you need a cold, craft beer. We're right across from our good friends at The Odditorium, a West Asheville staple that you must totally check out before or after you're at our place.

For tourists or just for those passing through, UpCountry offers a welcoming and personable experience. We've got a friendly and certified staff so we understand everything about beer. Our beer-tenders are able to offer suggestions based on the types of beer you and your friends enjoy. After all, you did venture to the Beer City Capital of the United States!

Tours

UpCountry Brewing can offer beer tours by special request and you can check our website for this. In addition to beer tastings and a tour of the new taproom, you are going to obtain a guided tour of the brew house and as well as a 'Beer 101' crash course in the way to make and produce beer. In addition to the beer making process, you are going to learn what UpCountry's equipment does, and how each beer is brewed, from the recipe invention to kegging out the finished product in either cans or kegs.

Stopping by Asheville for a visit? Connect to Asheville Brewery Tours or LEAP Frog tours for a guided tour of UpCountry Brewing alongside a minimum of two other breweries in your community. Utilizing these tours is an incredible method to tour multiple breweries in your community while learning how each brew house is different from the last in terms of size, production, beer styles, and more.

Merchandise

While you're here, be sure you pick up some merchandise! UpCountry offers t-shirts, hats, patches, caribeaner mugs, pint glasses, growlers, and more for purchase. And, of course, don't forget your beer to go! We offer growlers and cans for your adventures, whether it be at home, on the river, or at a campsite.

Good Beer Hunting

UpCountry's latest logo re-design have been the best and it is all thanks to Good Beer Hunting in Chicago, IL. Designers Michael Kiser, Cooper Foszcz, and Mike Duesenberg have done an outstanding job with designing the labeling artwork for UpCountry's Hop Dread, Mangose, Isoprene Hazy IPA, and UpCo Mountain Lager. There are tons of canning designs on the way so you must stay tuned.

Georgia Bulldogs

If you don't have any idea yet, the owner of UpCountry Brewing is definitely a DAWG Alum. UpCountry has become a go-to spot in Asheville for watching the Georgia Bulldogs games. You need to keep an eye out because Cochran will definitely wear his jersey.

Private Parties

UpCountry has hosted wedding rehearsals, private events, catering events, and birthday parties in the past. Plan yours here! UpCountry's floor layout is unique because we have got two separate spaces for you to enjoy your special event. Whether this is a graduation celebration, an out of town get together or an office party, we got you covered.

Outside Festivals And Fun

Asheville has so many cool places to check out, particularly in the beer-related scene. Asheville is also home to numerous festivals too, each food, beer, or music related. UpCountry has made an appearance at many of these, including Burning Can, Asheville Beer Festival, Oktoberfest, Beer City Festival, Battle of the Burger, Brewgrass, Asheville Beer Expo, and more. UpCountry will always participate in anything that could allow the people to try out our delicious beer.

In Summary

UpCountry Brewing places value on local support through music, art, and nonprofit. Bottom line is that UpCountry's love for craft beer coupled with a memorable experience with friends, family, and the outdoors makes it a wonderful place to grab a beer with friends.

We will definitely see you there whether this beer take you to mountains or you are going to take it.



Come See Us