In order to elevate our community support to the next level, we are creating a new monthly program called UpCo/Grata Helping Hand. (UpCo for UPcountry COmmunity. Grata for GRATEFUL.) Here's how it will work: UpCo/Grata Helping Hand will operate in both the West Asheville and Brevard taprooms. Each month we will choose a cause or organization to support. Throughout that month, we will donate a portion of our sales from all three of our business avenues to the nonprofit. We will also encourage/accept direct donations. Now, let's talk about November's Helping Hand campaign, the Transylvania County NAACP:
Since 1909, NAACP has been a leader in the fight against racism and for equality and justice. Early campaigns were around the hate crime of lynching and racist depictions of African-Americans in film and theater. Current struggles are to secure voting rights, enact criminal justice reform and protect Black lives. Working to realize the vision of a society in which all individuals have equal rights. Today, the NAACP is bringing together lifelong residents and newcomers of every background, age, race, ethnicity, sexual orientation and gender identity in pursuit of that mission. Their commitments include:
- Ensuring the equality of all citizens
- Elimination of racial prejudice and discrimination
- Defense and expansion of civil rights laws
- Full respect for the constitutional rights of all who live in the community
- Expand environmental justice, to minimize impact on public health of poor communities and people of color
A Message from the staff at Transylvania County NAACP:
We are raising our voices and we will be heard! Through our work, we have a built a strong platform from which to speak to local and state officials in the discussion of all these issues. Whether you are a lifelong activist, or newly inspired by recent events to speak out against injustice and for equality, there is room for you in the Transylvania NAACP.
If you are local and wish to attend one of our Moral Mondays - where we play music, pray, and fight for justice (rain or shine!), please join us in front of the Brevard Courthouse every Monday at 5PM.
We at UpCountry Brewing and Grata Pizzeria are very grateful to support such an incredible fight for human rights. To take part, please visit one of our locations and ask a beer-tender about Helping Hand.
For more information on state and national issues, and to learn more about the NAACP, please visit these websites:
We are so excited to release our newest brew in partnership with our friends at Devil's Foot Beverage Company - Sippin' On Ginger Juice! This hard ginger seltzer is now on tap at both of our taprooms in Asheville and Brevard. We're also please to announce that this brew will be canned in the late spring/early summer, so make sure you keep your eye out!
Sippin' On Ginger Juice is a laid back 4% ABV hard ginger seltzer. Developed in partnership with Asheville's own Devil's Foot Beverage Company, this ginger juice combo is a crisp and refreshing alternative for when your mind is on the mountains and the mountains are on your mind. Let us know what you think!
UpCountry's relationship with Devil's Foot goes way back since one of the founders of Devil's Foot, Jacob Baumann, used to be a bartender at UpCountry Brewing. When the opportunty presented itself for a colalboration brew, there was no question that it would be a fun experience.
From Jacob: "John approached us at Devil’s Foot Beverage about collaborating on a hard version of our non-alcoholic ginger beer, and it really just made a lot of sense to us. The fact that we already had a close relationship - I used to be a bartender at UpCountry when it first opened - sealed the deal for us. After some test batching, we found what we think is a sessionable, delicious hard ginger beer that we think will be a perfect addition to the upcoming warmer months."
Keep an eye out for this beer around town, and definitely stay tuned for more collaboration recipes between UpCountry Brewing and Devil's Foot Beverage Company. Cheers!
One of Upcountry's most popular beers is the sCAMPer IPA. We refer to this one as an "old school" IPA. The sCAMPer is approachable and easy drinking with a great floral aroma and hints of pine and citrus. It's a great tasting beer and it has great art on the can. And people always want to know the story behind that art with the awesome van.
The sCAMPer IPA is a collaboration beer with Scamper Van out of Atlanta. I first met David Clapper and Eric "Dutch" Van de Steeg, the founders of Scamper Van, a couple of years ago through a mutual friend, Daniel Collins. He knew my wife and I loved camping and the outdoors, as do Dave and Dutch. We met with them and really hit it off. Turns out at one point a few year back Dave had tried to rent a campervan for a trip with friends. And could not find one. When he saw this opportunity in the outdoors industry in the SE, he reached out to his friend Dutch and they started Scamper Van in Atlanta. You can listen to their full story here. (Be sure to listen for the horror story about their original old school VW purchase. It's right around the 16 minute mark.)
After growing the fleet to 6 vans, Dave and Dutch decided to base vans 7 and 8 at UpCountry Brewing. So now you can get your Scamper fix in Asheville! These babies stay rented all the time so if you want one for your upcoming vacation, be sure to reserve it now. Here is the info on how to rent one for your own glamping vacay.
Now it's time for the official launch party of Scamper Van in Asheville. Be sure to join us Tuesday October 8th to meet the Scamper Van crew, crawl through the vans and kick the tires. Get all your questions answered and register to WIN A FREE WEEKLONG SCAMPER VAN RENTAL!!!!!! We will also have some great rock n' roll provided by Pleasure Chest, German street food from The Doner, and $2 off sCAMPer IPA all day long!
We can't wait to celebrate Van Life, local music, and craft beer with you.
Cheers, Asheville! We've released three new beers within the last two weeks alone. This calls for celebration, because we now have eighteen of our own beers on tap. Our brewers have been channeling their creativity with different beer recipes and styles for all to enjoy.
The three new beers with descriptions are listed below:
Simple Man Table Bier
This opaque, yeast-forward beer is a perfect palate cleanser, providing refreshing notes of lemon curd and pepper followed by a nice wheat backbone. Simple, yet satisfying. Extra points if you can guess the name reference! 4.0% ABV, 12 IBU.
Another Case of Brutality
Make way, there’s a new champagne of beers. This Brut IPA is bone dry and showcases fruity hop notes from Amarillo, Mandarina Bavaria, and Mosaic varieties while keeping the bitterness low. So throw on your tuxedo T-shirt and celebrate with this bubbly concoction! 7.1% ABV, 20 IBU.
Bob’s Berliner Weiss
This effervescent, tart beer is perfect for these hot and humid summer days. Coming in at 4.2% ABV, the light body and acidic finish is refreshing to the palate. Go the extra mile and try it with one of our four house-made syrups in traditional German fashion. Our syrups include Blueberry Thyme, Lemon Ginger, Honey Ginger, and Grapefruit Rosemary recipes. 4.2% ABV, 10 IBU.
These three beer releases are just a taste of what our owner, John Cochran, has in mind for the brewery’s future. “My goal is to have twenty taps dedicated to in-house beers with varying styles,” says Cochran. “I want the brewers to really get creative and see the different recipes we can come up with that gets Beer City excited about, well, beer.”
Other beer styles at our place include a variety of saisons, IPAs, sours, stouts, and more for Asheville to enjoy. Come give these beers a try and let us know what you think! We're located at 1042 Haywood Road in West Asheville and provide a full menu featuring craft beer, cocktails, and food.